//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Virtuelle Realität"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Heart rate variability in mark...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Virtuelle Realität
Consumer behaviour
28
Konsumentenverhalten
26
Social Web
15
Social web
15
Internet marketing
14
Online-Marketing
14
Spain
10
Customer satisfaction
9
Viral marketing
9
Virales Marketing
9
Corporate social responsibility
8
Advertising effects
7
Beziehungsmarketing
7
Brand image
7
Corporate Social Responsibility
7
Relationship marketing
7
Spanien
7
Werbewirkung
7
Advertising
6
Brand management
6
Markenimage
6
Tourism marketing
6
Tourismusmarketing
6
Emotion
5
Eye-tracking
5
Markenführung
5
Market orientation
5
Tourism
5
Virtual reality
5
Werbung
5
Cause-Related Marketing
4
Cause-related marketing
4
E-commerce
4
Electronic Commerce
4
Kundenzufriedenheit
4
Online reviews
4
Perception
4
Brand
3
Confidence
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Bigné Alcañiz, J. Enrique
5
Torrecilla, Carmen
2
Alcañiz, Mariano
1
Guixeres, Jaime
1
Llinares, Carmen
1
Martínez-Navarro, Jesus
1
Maturana, Patricio
1
Wedel, Michel
1
Zhang, Jie
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Biometrics and neuroscience research in business and management : advances and applications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The Cornell hospitality quarterly
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique
- In:
Biometrics and neuroscience research in business and …
,
(pp. 295-315)
.
2024
Persistent link: https://www.econbiz.de/10014560409
Saved in:
2
Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique
;
Llinares, Carmen
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
Saved in:
3
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
4
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
5
Does virtual reality trigger visits and booking holiday travel packages?
Bigné Alcañiz, J. Enrique
;
Maturana, Patricio
- In:
The Cornell hospitality quarterly
64
(
2023
)
2
,
pp. 226-245
Persistent link: https://www.econbiz.de/10014253107
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->