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~subject:"Virtuelle Realität"
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Virtuelle Realität
Consumer behaviour
115
Konsumentenverhalten
111
Beziehungsmarketing
59
Relationship marketing
59
Brand management
47
Markenführung
47
Customer satisfaction
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Dienstleistungsqualität
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Brand image
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Markenimage
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Social Web
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Social web
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Emotion
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Gambling
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Internet marketing
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Online-Marketing
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Virales Marketing
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Tourismuswirtschaft
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Brand
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Virtual reality
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Hotel industry
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Hotellerie
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Künstliche Intelligenz
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Werbewirkung
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Bibliometrics
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English
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Loureiro, Sandra Maria Correia
15
Bilro, Ricardo Godinho
3
Angelino, Fernando José de Aires
2
Eloy, Sara
2
Guerreiro, João
2
Guerreiro, João Pedro Silva Martins
2
Japutra, Arnold
2
Langaro, Daniela
2
Aleem, Aihoor
1
Ali, Faizan
1
Amorim, Inês Pessoa de
1
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1
Dieck, M. Claudia tom
1
Hasan, Md. Rajibul
1
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1
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Khan, Imran
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Martinho, Jéssica
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International XR Conference / Annual conference <7., 2022, Lissabon>
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Journal of promotion management : innovations in planning and applied research
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Managerial challenges and social impacts of virtual and augmented reality
3
Journal of business research : JBR
2
Advances in computational intelligence and robotics (ACIR) book series
1
International journal of consumer studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Premier reference source
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Psychology & marketing
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Springer Proceedings in Business and Economics
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Tourism management : research, policies, practice
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Managerial challenges and social impacts of virtual and augmented reality
Loureiro, Sandra Maria Correia
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012135428
Saved in:
2
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
3
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
4
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
5
Implications of gamification and virtual reality in higher education
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 111-124)
.
2020
Persistent link: https://www.econbiz.de/10012180755
Saved in:
6
Incorporated VR, AR, and related technologies in the tourism industry : state of the art
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
; …
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 211-233)
.
2020
Persistent link: https://www.econbiz.de/10012181393
Saved in:
7
Beyond virtual and augmented reality : AI-assisted mixed reality and its impacts on society
Japutra, Arnold
;
Bilro, Ricardo Godinho
;
Loureiro, …
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 252-265)
.
2020
Persistent link: https://www.econbiz.de/10012181904
Saved in:
8
20 years of research on virtual reality and augmented reality in tourism context : a text-mining approach
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Ali, …
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012151914
Saved in:
9
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
10
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
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