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Dictionary of marketing, advertising and public relations
Jefkins, Frank William - 1983 - 2. ed.
Persistent link: https://www.econbiz.de/10009603663
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Dictionary of advertising : direct response, marketing and sales promotion
Jefkins, Frank William - 1990
Persistent link: https://www.econbiz.de/10004074780
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International dictionary of marketing and communication
Jefkins, Frank William - 1987
Persistent link: https://www.econbiz.de/10009586669