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USB Cologne (EcoSocSci)
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Dictionary of marketing, advertising and public relations
Jefkins, Frank William
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1983
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2. ed.
Persistent link: https://www.econbiz.de/10009603663
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Dictionary of advertising : direct response, marketing and sales promotion
Jefkins, Frank William
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1990
Persistent link: https://www.econbiz.de/10004074780
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International dictionary of marketing and communication
Jefkins, Frank William
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1987
Persistent link: https://www.econbiz.de/10009586669
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