//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Wahrnehmung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brands as signals : a cross-co...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Wahrnehmung
Consumer behaviour
34
Konsumentenverhalten
34
Theorie
19
Theory
19
Präferenztheorie
10
Theory of preferences
10
Brand image
9
Discrete choice
9
Diskrete Entscheidung
9
Markenimage
9
Brand
8
Markenartikel
8
Decision
6
Entscheidung
6
Nutzentheorie
6
USA
6
United States
6
Utility theory
6
Bayes-Statistik
5
Bayesian inference
5
Brand management
5
Choice modeling
5
Decision under uncertainty
5
Entscheidung unter Unsicherheit
5
Institutional and Behavioral Economics
5
Markenführung
5
Perception
5
Brand equity
4
Conjoint analysis
4
Conjoint-Analyse
4
Experiment
4
Learning
4
Random variable
4
Zufallsvariable
4
brand choice
4
choice modeling
4
Advertising
3
Brand choice
3
Choice set formation
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
5
Author
All
Erdem, Tülin
3
Valenzuela, Ana
2
Chen, Yuxin
1
Katz, Michael L.
1
Martinovici, Ana
1
Pieters, Rik
1
Raghubir, Priya
1
Sun, Baohong
1
Swait, Joffre
1
Wu, Fang
1
Zhao, Ying
1
more ...
less ...
Published in...
All
Brand management ; Vol. 4
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Quantitative marketing and economics : QME
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
2
Position-based beliefs : the center-stage effect
Valenzuela, Ana
;
Raghubir, Priya
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
Saved in:
3
A simple test for distinguishing between internal reference price theories
Erdem, Tülin
;
Katz, Michael L.
;
Sun, Baohong
- In:
Quantitative marketing and economics : QME
8
(
2010
)
3
,
pp. 303-332
Persistent link: https://www.econbiz.de/10008652536
Saved in:
4
Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
Saved in:
5
Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang
;
Swait, Joffre
;
Chen, Yuxin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->