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~subject:"Wahrnehmung"
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Wahrnehmung
Marketingmanagement
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Weimann, Joachim
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Fochmann, Martin
19
Krishna, Aradhna
17
Meier, Martin
17
Blaufus, Kay
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Heifetz, Aviad
16
Hundsdoerfer, Jochen
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Pope, Devin G.
15
Schipper, Burkhard
15
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14
Dreher, Axel
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Schnellenbach, Jan
14
Bjørnskov, Christian
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Fischer, Justina A. V.
13
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Heineck, Guido
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Snowberg, Erik
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Usman, Osly
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9
Price, Joseph
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Steiner, Paul
9
Wiedmann, Klaus-Peter
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Nomos Verlagsgesellschaft
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Journal of business research : JBR
93
Journal of retailing and consumer services
61
International journal of hospitality management
45
Discussion paper series / IZA
38
International journal of selection and assessment
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Tourism management : research, policies, practice
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SpringerLink / Bücher
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Journal of business ethics : JOBE
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NBER working paper series
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International journal of consumer studies
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The international journal of human resource management
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Journal of marketing research : JMR
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Discussion paper / Centre for Economic Policy Research
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Psychology & marketing
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Journal of travel and tourism marketing
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NBER Working Paper
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Product experience
25
Marketing : ZFP ; journal of research and management
23
IZA Discussion Papers
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Academy of Management journal : AMJ
21
Research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism management perspectives : TMP
20
CESifo working papers
19
Marketing letters : a journal of research in marketing
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Journal of marketing communications
18
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
IZA Discussion Paper
17
Journal of business and psychology
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Journal of behavioral decision making
16
Asia Pacific journal of marketing and logistics
15
International journal of advertising : the review of marketing communications
15
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
15
Journal of consumer behaviour : an international research review
13
Journal of economic behavior & organization : JEBO
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ECONIS (ZBW)
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EconStor
131
USB Cologne (EcoSocSci)
83
RePEc
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Other ZBW resources
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1
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
2
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
3
Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler
Produktgestaltung
am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
-
2017
Persistent link: https://www.econbiz.de/10013435865
Saved in:
4
Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes
;
Leung, Benson Tsz Kin
-
2022
Persistent link: https://www.econbiz.de/10013179721
Saved in:
5
The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.
;
Hulland, John
;
Sevilla, Julio
; …
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
Saved in:
6
Produktwahrnehmung und stilistischer Wandel
Jaspersen, Thomas
-
1985
Persistent link: https://www.econbiz.de/10000080127
Saved in:
7
Ease of reading of mandatory information on Canadian food product labels
Mackey, Mary Alton
;
Metz, Marilyn
- In:
International journal of consumer studies
33
(
2009
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10003865111
Saved in:
8
The effect of package shape on apparent volume : an exploratory study with implications for package design
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10003867492
Saved in:
9
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
Saved in:
10
Evolutionary factors in design preferences
Moss, Gloria
;
Hamilton, Colin
;
Neave, Nick
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003469686
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