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~subject:"Wahrnehmung"
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Wahrnehmung
Verbraucher
1,871
Consumers
1,211
Consumer behaviour
1,114
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980
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919
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4
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2
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2
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2
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2
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International journal of consumer studies
4
Journal of food products marketing
4
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4
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3
Marketing letters : a journal of research in marketing
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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2
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Advances in Business-Related Scientific Research Conference, 2010
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Amfiteatru economic : an economic and business research periodical
1
Arbeitspapier zur Schriftenreihe Global Branding
1
Asia Pacific journal of marketing and logistics
1
Edition Horizont
1
Emerging Markets Journal : EMAJ
1
Fokus Dienstleistungsmarketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Innovatives Markenmanagement
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business innovation and research
1
International journal of electronic finance : IJEF
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of public sector performance management : IJPSPM
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of international consumer marketing
1
Konsum und Verhalten
1
Multisensory packaging : designing new product experiences
1
NBP working paper
1
Neue Wege zu nachhaltigem Konsumverhalten : eine Veranstaltung der Deutschen Bundesstiftung Umwelt zur EXPO 2000
1
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ECONIS (ZBW)
82
USB Cologne (EcoSocSci)
9
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1
Understandig consumers' perspectives on food
labelling
in India
Ali, Jabir
;
Kapoor, Sanjeev
- In:
International journal of consumer studies
33
(
2009
)
6
,
pp. 724-734
Persistent link: https://www.econbiz.de/10003907630
Saved in:
2
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
Saved in:
3
Geometry in the marketplace
Greenleaf, Eric A.
;
Raghubir, Priya
- In:
Visual marketing : from attention to action ; …
,
(pp. 113-142)
.
2008
Persistent link: https://www.econbiz.de/10009260342
Saved in:
4
Communicating
packaging
eco-friendliness : an exploration of consumers’ perceptions of eco-designed
packaging
Magnier, Lise
;
Crié, Dominique
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 350-366
Persistent link: https://www.econbiz.de/10011298831
Saved in:
5
Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng
;
Sengupta, Jaideep
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
Saved in:
6
The acuity of vice : attitude ambivalence improves visual sensitivity to increasing portion sizes
Cornil, Yann
;
Ordabayeva, Nailya
;
Kaiser, Ulrike
; …
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 177-187
Persistent link: https://www.econbiz.de/10010366304
Saved in:
7
The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Sevilla, Julio
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10010349038
Saved in:
8
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
9
Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
10
Communicating sensory attributes and innovation through food product labeling
Lancelot Miltgen, Caroline
;
Pantin Sohier, Gaëlle
; …
- In:
Journal of food products marketing
22
(
2016
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10011561177
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