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Wahrnehmung
Wirtschaftspsychologie
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7
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7
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5
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4
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4
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5
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4
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ERIM report series research in management
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Corporate communications : an international journal
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Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Dokumentation / Compagnon-Marktforschungs-Institut GmbH, Institut für Psychologische Marketing- und Werbeforschung
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ECONIS (ZBW)
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1
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
Saved in:
2
Die Legende von den "geheimen Verführern" : kritische Analysen zur unterschwelligen Wahrnehmung und Beeinflussung
Brand, Horst W.
-
1978
Persistent link: https://www.econbiz.de/10000067280
Saved in:
3
Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
Saved in:
4
Sensory marketing
Hultén, Bertil
;
Broweus, Niklas
;
Dijk, Marcus van
-
2009
Persistent link: https://www.econbiz.de/10003809891
Saved in:
5
Coarse thinking and persuasion
Mullainathan, Sendhil
;
Schwartzstein, Joshua
;
Shleifer, …
- In:
The quarterly journal of economics
123
(
2008
)
2
,
pp. 577-619
Persistent link: https://www.econbiz.de/10003880862
Saved in:
6
The spacing effect in marketing : a review of extant findings and directions for future research
Noel, Hayden
;
Vallen, Beth
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 951-969
Persistent link: https://www.econbiz.de/10003900006
Saved in:
7
Was Marken erfolgreich macht : Neuropsychologie in der Markenführung
Scheier, Christian
;
Held, Dirk
-
2007
Persistent link: https://www.econbiz.de/10003460711
Saved in:
8
Get slightly famous : become a celebrity in your field and attract more business with less effort
Van Yoder, Steven
-
2007
-
2. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10003463221
Saved in:
9
Researching mere exposure effects to advertising : theoretical foundations and methodological implications
Grimes, Anthony
;
Kitchen, Philip J.
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 191-219
Persistent link: https://www.econbiz.de/10003436721
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10
Tourism sense-making : the role of the senses and travel journalism
Pan, Steve
;
Ryan, Chris
- In:
Journal of travel and tourism marketing
26
(
2009
)
7
,
pp. 625-639
Persistent link: https://www.econbiz.de/10003930862
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