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Value co-creation through social media: a case study of a start-up company
Kim, Junic; Choi, Hwanho - In: Journal of business economics and management 20 (2019) 1, pp. 1-19
This research examines social media users' value-creation processes and the drivers of a start-up company's successful social media strategy. This research primarily aims to understand start-ups' effective utilization of social media and value co-creation processes. Although utilizing social...
Persistent link: https://www.econbiz.de/10012174972
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The social media transformation process : curating content into strategy
Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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The social media marketing book
Zarrella, Dan - 2010 - 1. ed.
Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics …
Persistent link: https://www.econbiz.de/10003879411
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Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L. - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003685381
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …
Persistent link: https://www.econbiz.de/10009313307
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
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The new community rules : marketing on the social web
Weinberg, Tamar - 2009 - 1. ed.
1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media … mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to …
Persistent link: https://www.econbiz.de/10008760591