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~subject:"Web 2.0 technologies"
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Trash talk rebuffed: consumers...
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Web 2.0 technologies
Consumer behaviour
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Einzelhandel
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Web 2.0-Technologien
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social media
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Artificial intelligence
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Colliander, Jonas
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Dahlén, Micael
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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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2
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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