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Advertising by the States
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Subject
All
Website
Werbung
13,855
Online-Marketing
13,142
Internet marketing
13,026
Advertising
11,324
Consumer behaviour
6,703
Konsumentenverhalten
6,586
Social Web
5,943
Social web
5,936
Werbewirkung
4,707
Advertising effects
4,637
Brand management
2,198
Markenführung
2,179
Electronic Commerce
2,170
Online-Handel
2,036
Online retailing
2,033
E-commerce
2,025
Viral marketing
1,823
Virales Marketing
1,820
Marketingmanagement
1,693
Relationship marketing
1,675
Beziehungsmarketing
1,668
Marketing management
1,666
Theorie
1,663
Marketing
1,624
Theory
1,624
Internet
1,498
advertising
1,406
Deutschland
1,378
USA
1,378
Markenimage
1,281
Brand image
1,277
United States
1,214
Germany
912
Social media
890
social media
848
Markenartikel
816
Brand
747
Suchmaschine
727
Search engine
709
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341
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118
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Article
674
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196
Journal
1
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614
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614
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53
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53
Ratgeber
29
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28
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
14
Hochschulschrift
14
Working Paper
14
Case study
11
Fallstudie
11
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9
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8
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8
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7
Sammelwerk
7
Handbook
5
Handbuch
5
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3
Elektronischer Datenträger als Beilage
3
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3
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3
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2
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2
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2
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1
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1
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English
785
German
86
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All
Hauser, John R.
8
Liberali, Guilherme
8
Urban, Glen L.
8
Law, Chun Hung Roberts
6
Rita, Paulo
6
Braun, Michael
5
Schwarz, Torsten
5
Usman, Osly
5
Akram, Umair
4
Barrio-García, Salvador del
4
Bilgihan, Anil
4
Jiménez-Barreto, Jano
4
Laroche, Michel
4
Loginova, Oksana
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Peters, Anja
4
Singh, Nitish
4
Agrebi, Meriem
3
Ahuja, Vandana
3
Bartikowski, Boris
3
Bucklin, Randolph E.
3
Campo, Sara
3
Chatterjee, Patrali
3
Crespo-Almendros, Esmeralda
3
Das, Subhankar
3
Germano, Fabrizio
3
Jain, Neha
3
Jones, Kristopher B.
3
Keßler, Esther
3
Mazaheri, Ebrahim
3
Moro, Sérgio
3
Murphy, Jamie
3
Pan, Bing
3
Rabsch, Stefan
3
Ramos, Ricardo F.
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
3
Sauldie, Sanjay
3
Seitz, Katharina
3
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Springer Fachmedien Wiesbaden
3
Deutsche Bank <Frankfurt am Main> / Research
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Europäische Union / Amt für Geistiges Eigentum
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Galileo Press
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
Technische Hochschule Köln
1
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Published in...
All
Journal of retailing and consumer services
23
International journal of internet marketing and advertising : IJIMA
18
International journal of hospitality management
16
Journal of internet commerce
16
Journal of business research : JBR
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of electronic marketing and retailing : IJEMR
13
Tourism management : research, policies, practice
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
10
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of advertising research
8
Journal of electronic commerce research : JECR
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Global business review
6
International journal of electronic commerce : IJEC
6
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
Journal of organizational computing and electronic commerce
6
SpringerLink / Bücher
6
Information systems research : ISR
5
International journal of business information systems : IJBIS
5
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Journal of promotion management : JPM
5
Marketing intelligence & planning
5
Technological forecasting & social change : an international journal
5
International journal of Indian culture and business management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic customer relationship management : IJECRM
4
International journal of technology marketing : IJTMkt
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of vacation marketing : an international journal
4
Springer eBook Collection
4
The service industries journal
4
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Source
All
ECONIS (ZBW)
869
EconStor
1
Other ZBW resources
1
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1
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871
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1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
Web Promotion : professionelle
Werbung
im Internet
Bürlimann, Martin
-
2004
-
3. Aufl., aktualisiert und. erw.
Persistent link: https://www.econbiz.de/10001851216
Saved in:
3
B2B web sites :
advertising
or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
4
A new
advertising
effectiveness model for corporate
advertising
web sites : a relationship marketing approach
Patsioura, Fotini
;
Vlachopoulou, Maro
;
Manthou, Vicky
- In:
Benchmarking : an international journal ; BIJ
16
(
2009
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009526475
Saved in:
5
Optimization of column width in website layout for advertisement fit
Marszałkowski, Jakub
;
Drozdowski, Maciej
- In:
European journal of operational research : EJOR
226
(
2013
)
3
,
pp. 592-601
Persistent link: https://www.econbiz.de/10009718818
Saved in:
6
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
7
The effectiveness of recruitment advertisements and recruitment websites : indirect and interactive effects on applicant attraction
Baum, Matthias
;
Kabst, Rüdiger
- In:
Human resource management
53
(
2014
)
3
,
pp. 353-378
Persistent link: https://www.econbiz.de/10010378688
Saved in:
8
Advertising
and promotion on the internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
9
Maximizing revenue with allocation of multiple advertisements on a Web banner
Boskamp, Victor
;
Knoops, Alex
;
Frasincar, Flavius
; …
- In:
Computers & operations research : and their …
38
(
2011
)
10
,
pp. 1412-1424
Persistent link: https://www.econbiz.de/10008937625
Saved in:
10
Quantifying effects of banner
advertising
Gabrielsen, Gorm
;
Hansen, Flemming
-
2000
Persistent link: https://www.econbiz.de/10001564823
Saved in:
1
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