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A literature survey on the usa...
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Subject
All
Website
Online-Marketing
13,266
Internet marketing
13,150
Multi-criteria analysis
7,375
Multikriterielle Entscheidungsanalyse
7,334
Social Web
5,967
Social web
5,960
Fuzzy sets
5,846
Fuzzy-Set-Theorie
5,756
Consumer behaviour
4,694
Konsumentenverhalten
4,685
Theorie
3,169
Theory
3,152
Electronic Commerce
2,219
Werbewirkung
2,137
Advertising effects
2,127
Online-Handel
2,109
Online retailing
2,106
E-commerce
2,080
AHP-Verfahren
1,979
AHP approach
1,978
Mathematische Optimierung
1,922
Mathematical programming
1,920
Advertising
1,817
Werbung
1,812
Viral marketing
1,773
Virales Marketing
1,771
Beziehungsmarketing
1,709
Relationship marketing
1,706
Markenführung
1,637
Brand management
1,636
Entscheidung
1,305
Internet
1,295
Decision
1,292
Supply chain
1,218
Lieferkette
1,217
Marketingmanagement
1,213
Marketing management
1,199
Markenimage
946
Brand image
940
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Online availability
All
Undetermined
354
Free
126
Type of publication
All
Article
706
Book / Working Paper
199
Journal
1
Type of publication (narrower categories)
All
Article in journal
642
Aufsatz in Zeitschrift
642
Aufsatz im Buch
57
Book section
57
Ratgeber
29
Guidebook
28
Graue Literatur
16
Non-commercial literature
16
Arbeitspapier
14
Working Paper
14
Hochschulschrift
12
Case study
10
Fallstudie
10
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
7
Sammelwerk
7
Thesis
7
Handbook
5
Handbuch
5
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Glossar enthalten
3
Glossary included
3
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Forschungsbericht
1
Lehrbuch
1
Textbook
1
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Language
All
English
821
German
85
Author
All
Hauser, John R.
8
Liberali, Guilherme
8
Urban, Glen L.
8
Law, Chun Hung Roberts
7
Andreopoulou, Zacharoula
6
Rita, Paulo
6
Braun, Michael
5
Schwarz, Torsten
5
Usman, Osly
5
Akram, Umair
4
Barrio-García, Salvador del
4
Bilgihan, Anil
4
Jiménez-Barreto, Jano
4
Koliouska, Christiana
4
Laroche, Michel
4
Loginova, Oksana
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Peters, Anja
4
Singh, Nitish
4
Agrebi, Meriem
3
Ahuja, Vandana
3
Bartikowski, Boris
3
Bucklin, Randolph E.
3
Campo, Sara
3
Chatterjee, Patrali
3
Crespo-Almendros, Esmeralda
3
Das, Subhankar
3
Dominic, P. D. D.
3
Germano, Fabrizio
3
Jain, Neha
3
Jones, Kristopher B.
3
Keßler, Esther
3
Mazaheri, Ebrahim
3
Moro, Sérgio
3
Murphy, Jamie
3
Pan, Bing
3
Rabsch, Stefan
3
Ramos, Ricardo F.
3
Richard, Marie-Odile
3
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Institution
All
Springer Fachmedien Wiesbaden
3
Deutsche Bank <Frankfurt am Main> / Research
1
Europäische Union / Amt für Geistiges Eigentum
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Galileo Press
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
Technische Hochschule Köln
1
more ...
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Published in...
All
Journal of retailing and consumer services
26
International journal of hospitality management
18
International journal of internet marketing and advertising : IJIMA
18
Journal of internet commerce
16
Journal of business research : JBR
15
International journal of electronic marketing and retailing : IJEMR
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of travel and tourism marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
International journal of business information systems : IJBIS
9
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Global business review
6
International journal of electronic commerce : IJEC
6
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
Journal of organizational computing and electronic commerce
6
SpringerLink / Bücher
6
Technological forecasting & social change : an international journal
6
Information systems research : ISR
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Journal of promotion management : JPM
5
Marketing intelligence & planning
5
International journal of Indian culture and business management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic business
4
International journal of electronic customer relationship management : IJECRM
4
International journal of public sector performance management : IJPSPM
4
International journal of technology marketing : IJTMkt
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of vacation marketing : an international journal
4
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Source
All
ECONIS (ZBW)
904
EconStor
1
Other ZBW resources
1
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1
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10
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906
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date (oldest first)
1
Integrating websites with social media : an approach for group decision support
Kar, Arpan Kumar
- In:
Journal of decision systems
24
(
2015
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10011505852
Saved in:
2
FAHP-based to-do-list for eCommerce websites the case of SMEs in Abu Dhabi
Ghandour, Ahmad
- In:
International journal of economics and business research
15
(
2018
)
1
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011997146
Saved in:
3
A MCDM tool to evaluate government websites in a fuzzy environment
Büyüközkan, Gülçin
- In:
Multiple criteria decision making for sustainable …
,
(pp. 201-210)
.
2010
Persistent link: https://www.econbiz.de/10003911801
Saved in:
4
Evaluation of hotel websites using the multicriteria analysis of PROMETHEE and GAIA : evidence from the five-star hotels of Mashhad
Ostovare, Maryam
;
Shahraki, Mohammad Reza
- In:
Tourism management perspectives : TMP
30
(
2019
),
pp. 107-116
Persistent link: https://www.econbiz.de/10012007859
Saved in:
5
MCDM method for evaluating and ranking the online shopping websites based on a novel distance measure under intuitionistic fuzzy environment
Rani, Vanita
;
Kumar, Satish
- In:
Operations research forum
4
(
2023
)
4
,
pp. 1-34
Persistent link: https://www.econbiz.de/10014388653
Saved in:
6
Research on ecological evaluation of an enterprise open innovation community website
Xie, Renqiang
- In:
Business process management journal
29
(
2023
)
7
,
pp. 2212-2227
Persistent link: https://www.econbiz.de/10014430679
Saved in:
7
Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment
Kumar, Sumit
;
Wadhwa, Soni
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 313-349
Persistent link: https://www.econbiz.de/10014310044
Saved in:
8
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
Saved in:
9
Online review analysis-based multi-criteria decision-making for evaluating patient satisfaction : a case study of the Haodf website
Chen, Zi-yu
;
Xiao, Fei
;
Wang, Yi-ting
;
Wang, Ya-nan
; …
- In:
Journal of the Operational Research Society
75
(
2024
)
5
,
pp. 841-859
Persistent link: https://www.econbiz.de/10014555766
Saved in:
10
Analysis and evaluation of tourism e-commerce websites in China
Lu, Yaobin
;
Deng, Zhaohua
;
Wang, Bin
- In:
International journal of services, economics and management
1
(
2007/09
)
1
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003850702
Saved in:
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