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The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah - In: International journal of hospitality management 34 (2013), pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
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A model of hotel defection at the purchasing stage
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality marketing & management 22 (2013) 7/8, pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
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The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 3, pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
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Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus; Zhong, Yun Ying; Tanford, Sarah - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 7, pp. 846-868
Persistent link: https://www.econbiz.de/10011747085