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Das Weinbuch : Werden des Weines von der Rebe bis zum Glase ; 21 Tabellen
Gollmick, Friedrich; Bocker, Harald; Grünzel, Hermann - 1970 - 3., neubearb. Aufl. Neubearb. d. Titels Georg Leonhardt, Weinfachbuch
Persistent link: https://www.econbiz.de/10000611964
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The wine value chain in China : consumers, marketing and the wider world
Capitello, Roberta (ed.); Charters, Steve (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011585100
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The Palgrave handbook of wine industry economics
Alonso Ugaglia, Adeline (ed.); Cardebat, Jean-Marie (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011893839
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Vin et politique : Bordeaux, la France, la mondialisation
Smith, Andy; Maillard, Jacques; Costa, Olivier - 2007
Persistent link: https://www.econbiz.de/10003557901
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The Palgrave Handbook of Wine Industry Economics
Alonso Ugaglia, Adeline (ed.); Cardebat, Jean-Marie (ed.);  … - 2019
Chapter 1: Introduction -- Part I: Structure of the Wine Sectors Worldwide -- Chapter 2: The French Wine Industry -- Chapter 3: The Italian Wine Industry -- Chapter 4: The Spanish Wine Industry -- Chapter 5: The US Wine Industry -- Chapter 6: The Australian Wine Industry -- Chapter 7: The...
Persistent link: https://www.econbiz.de/10012398557
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Wine Positioning : A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Mora, Pierre - 2016 - 1st ed. 2016
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the...
Persistent link: https://www.econbiz.de/10014017975