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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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The economics of intellectual property
Towse, Ruth (contributor); Holzhauer, Rudi (contributor) - 2002
Persistent link: https://www.econbiz.de/10001632848
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Consumer ethics across cultures
Belk, Russell W.; Devinney, Timothy Michael; Eckhardt, Giana - 2009
Persistent link: https://www.econbiz.de/10003785639
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Predicting the future of consumer panels
Wansink, Brian; Sudman, Seymour - 2009
Persistent link: https://www.econbiz.de/10003794904
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Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
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The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.; Lee, Julia Anne - 2009
Persistent link: https://www.econbiz.de/10003785560
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Why do the natives wear Adidas?
Arnould, Eric J.; Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785573