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Hysteresis in marketing
Simon, Hermann - 1994
Persistent link: https://www.econbiz.de/10000897924
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Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003424158
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Branding - keystone of western consumer marketing
Midgley, Dominic - In: APROMA review (1995), pp. 2-8
Persistent link: https://www.econbiz.de/10001197047
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L' identification de la marque, un outil de stratégie marketing : le nom de la marque, le logotype et la mémorisation
Lencastre, Paulo de - 1997
Persistent link: https://www.econbiz.de/10013265476
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J. (ed.); Brown, James (ed.);  … - International Conference on National Brand & Private … - 2017
Persistent link: https://www.econbiz.de/10011629463
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Die Analyse der Markenentwicklung auf der Grundlage der Systemtheorie
Roth, Myriam - 1999
Persistent link: https://www.econbiz.de/10013432248
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Tesco : transferring marketing success factors internationally
Dawson, John; Larke, Roy; Choi, Sang Chul - In: Strategic issues in international retailing, (pp. 170-195). 2006
Persistent link: https://www.econbiz.de/10003350611