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Cityscape promotions and the use of place images at the Olympic Games

Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163

Persistent link: https://www.econbiz.de/10011326054

The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event

Edwards, Martin R. - In: Human resource management 55 (2016) 4, pp. 721-740

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Olympic sponsorship : evolution, challenges and impact on the Olympic movement

Giannoulakis, Chrysostomos; Stotlar, David; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 256-270

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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making

Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418

Persistent link: https://www.econbiz.de/10011771890

Evaluating efficiency and effectiveness of sport promotional campaigns and sport events

Theeboom, Marc; Van den Bergh, Kathy; DeKnop, Paul - In: Perspektiven des Sportmarketing : Besonderheiten, …, (pp. 263-279). 2005

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Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses

Horch, Heinz-Dieter (ed.) - 2002

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The Olympic Games as a News Shock : Macroeconomic Implications, Journal of Sports Economics

Langer, Viktoria - 2018

The awarding of the Olympic Games to a certain city or the announcement of a city's Olympic bid may be considered as a news shock that affects agents' market expectations. A news shock implies potential impacts on the dynamic adjustment process that change not only the volatility but also the...

Persistent link: https://www.econbiz.de/10012933988

Media value methodology and global sport industries : football versus Formula One

Garcia-del-Barrio, Pedro - In: International journal of sport management and marketing … 18 (2018) 3, pp. 241-266

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Sports business unplugged : leadership challenges from the world of sports

Burton, Rick; O'Reilly, Norm - 2016 - First edition

Persistent link: https://www.econbiz.de/10011485798

Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries : a conceptual framework

Dun, Susan; Rachdi, Hatim - In: Journal of Islamic marketing 15 (2024) 1, pp. 159-171

Persistent link: https://www.econbiz.de/10014451914

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