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31
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29
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28
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26
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23
Rose, Andrew
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Strulik, Holger
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1
Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas
-
1999
Persistent link: https://www.econbiz.de/10001421055
Saved in:
2
A longitudinal study of Olympic Games' impact on the image of a host country
Tasci, Asli DA
;
Hahm, Jeeyeon
;
Breiter Terry, Deborah
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10012179418
Saved in:
3
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
4
Powerbrands: resurrecting a magic concept
Horn, Sierk A.
- In:
Organizational development and leadership
,
(pp. 33-57)
.
2002
Persistent link: https://www.econbiz.de/10001671920
Saved in:
5
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
6
Interactive effects of brand reputation and ESG on green bond issues : a sustainable development perspective
Cheng, Louis T. W.
;
Sharma, Piyush
;
Broadstock, David C.
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 570-586
Persistent link: https://www.econbiz.de/10014266657
Saved in:
7
Dienstleistungsmarketing
: eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für
Dienstleistungsmarketing
, Innsbruck, Februar 1993
Thelen, Eva M.
(
ed.
);
Mairamhof, Gaby B.
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000349123
Saved in:
8
Wahrnehmung und Signalisierung von Prüfungsqualität
Doll, Rainer
-
2000
Persistent link: https://www.econbiz.de/10001511146
Saved in:
9
Strategische Wettbewerbsvorteile durch industrielle Dienstleistungen
Olemotz, Thomas
-
1995
Persistent link: https://www.econbiz.de/10013388515
Saved in:
10
Grundsatzfragen und Herausforderungen des
Dienstleistungsmarketing
Meyer, Anton
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000601060
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