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Welt
Management
46,316
Marketingmanagement
17,143
Marketing management
16,306
Marketing
9,775
Theorie
9,196
Theory
9,057
Deutschland
8,448
Germany
7,147
USA
4,579
Konsumentenverhalten
4,263
Consumer behaviour
4,252
Beziehungsmarketing
3,976
Relationship marketing
3,969
United States
3,966
Strategisches Management
3,950
Unternehmen
3,887
management
3,545
Business-to-business marketing
3,503
B-to-B-Marketing
3,502
Managers
2,670
Electronic Commerce
2,663
Führungskräfte
2,639
Markenführung
2,613
Brand management
2,606
Strategic management
2,529
Innovation
2,308
Lieferantenmanagement
2,270
Supplier relationship management
2,270
Unternehmenserfolg
2,255
Betriebswirtschaftslehre
2,123
Firm performance
2,044
World
2,003
Online-Marketing
2,002
Erfolgsfaktor
1,950
Aufsatzsammlung
1,940
Internet marketing
1,879
Business economics
1,874
Multinationales Unternehmen
1,851
SME
1,825
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246
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443
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156
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304
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264
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142
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89
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87
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87
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84
Bibliografie enthalten
82
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82
Working Paper
70
Arbeitspapier
67
Handbook
40
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40
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27
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27
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21
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19
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16
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12
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11
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11
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9
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4
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5
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5
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4
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3
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2
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2
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2
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1
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Van Reenen, John
30
Bloom, Nicholas
29
Bilgin, Mehmet Huseyin
24
Danis, Hakan
24
Sadun, Raffaella
24
Demir, Ender
19
Becker, Kip
13
Lemos, Renata
13
Scur, Daniela
13
Can, Ugur
10
Berndt, Ralph
9
Krafft, Manfred
9
Buckley, Peter J.
8
Albach, Horst
7
Macharzina, Klaus
7
Schmid, Stefan
7
Genakos, Christos
6
Jonker, Jan
6
Kutschker, Michael
6
Rugman, Alan M.
6
Ball, Donald A.
5
Barković, Dražen
5
Baumgarth, Carsten
5
Clement, Michel
5
Graham, Anne
5
Görg, Holger
5
Hammes, Khalid
5
Hanley, Aoife
5
Hill, Charles W. L.
5
Hjorth, Daniel
5
Machrafi, Mustapha
5
Przygoda, Miroslaw
5
Runzheimer, Bodo
5
Wolf, Joachim
5
Cingula, Marijan
4
Collinson, Simon
4
Czinkota, Michael R.
4
Dülfer, Eberhard
4
Galan-Ladero, M. Mercedes
4
Geringer, John Michael
4
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Varazdin Development and Entrepreneurship Agency
63
Sveučilište Sjever
24
Business & Economics Society International
15
Edward Elgar Publishing
9
National Bureau of Economic Research
9
Peter Lang GmbH
6
American Marketing Association
5
Athens Institute for Education and Research
5
Eurasia Business and Economics Society
4
Governance Research and Development Centre
4
IGI Global
4
Megatrend Univerzitet
4
OECD
4
Sveučilište Josipa Jurja Strossmayera u Osijeku
4
Weltbank
4
Business & Economics Society International / Conference <16., 2010, Athen>
3
European Academy of Management and Business Economics
3
European Association for Sport Management
3
European Communication Council
3
European Society for Opinion and Marketing Research
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht
3
Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht / Fakultät für Wirtschaft und Recht
3
Hrvatska Akademija Znanosti i Umjetnosti
3
Information Resources Management Association
3
Katolicki Uniwersytet Lubelski / Towarzystwo Naukowe
3
Springer International Publishing
3
Technická univerzita v Liberci / Ekonomická fakulta
3
Academy of Management
2
Business & Economics Society International / Conference <17., 2011, Saint Thomas, Jungferninseln, USA>
2
Business & Economics Society International / Conference <22., 2013, Monaco>
2
Christian-Albrechts-Universität zu Kiel
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Eurasia Business and Economics Society. / Conference
2
European Association for Industrial Marketing Research
2
European Association of University Teachers of Banking and Finance
2
Europäische Zentralbank
2
Gosudarstvennyj Universitet Upravlenija <Moskau>
2
INSEAD
2
Indian Institute of Management <Shillong>
2
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SpringerLink / Bücher
60
Edward Elgar E-Book Archive
15
Eurasian Studies in Business and Economics
14
Gabler Edition Wissenschaft
14
Europäische Hochschulschriften / 5
13
Journal of transnational management : the official journal of the International Management Development Association
13
Policy, finance & management for public-private partnership
13
Springer eBook Collection
13
Springer eBook Collection / Business and Economics
11
Eurasian studies in business and economics
10
Global business & economics review anthology
9
Journal of business research : JBR
9
Springer eBook Collection / Business and Management
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Globalization, management control and ideology : local and multinational perspectives
7
Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
7
Neue betriebswirtschaftliche Forschung : Nbf
7
Premier reference source
7
Gabler-Edition Wissenschaft
6
Management international review : mir ; journal of international business
6
NBER working paper series
6
Springer eBook Collection / Economics and Finance
6
Sustainable resource management : reality or illusion?
6
Working paper / National Bureau of Economic Research, Inc.
6
Bank strategy, governance and ratings : [a selection of papers from the 2010 conference of the European Association of University Teachers of Banking and Finance (otherwise known as the Wolpertinger conference)]
5
Computational Management Science : CMS
5
European journal of international management : EJIM
5
Innovation and international business ; 1
5
International handbook of public management reform
5
Managerial issues in international business
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
5
NBER Working Paper
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
Beiträge zur Verhaltensforschung
4
CEP occasional papers / Centre for Economic Performance, London School of Economics and Political Science
4
Contributions to management science
4
Discussion paper / Centre for Economic Policy Research
4
Global business & economics anthology
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business-to-business marketing
4
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ECONIS (ZBW)
2,005
OLC EcoSci
22
USB Cologne (EcoSocSci)
6
EconStor
4
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1
Marketing-Management
in der Großflugzeugindustrie
Wilken, Markus
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001548814
Saved in:
2
Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer
-
1999
Persistent link: https://www.econbiz.de/10000998204
Saved in:
3
Industrial marketing
management
: the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research
-
New York, NY [u.a.] : Elsevier
-
1.1971/72 -
Persistent link: https://www.econbiz.de/10001477865
Saved in:
4
Industrial marketing
management
: the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research
-
New York, NY [u.a.] : Elsevier
-
1.1971/72 - 43.2014; volume 44 (2015)-
Persistent link: https://www.econbiz.de/10000351722
Saved in:
5
International marketing : a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
6
Telekommunikation in der Welt von morgen : Marktstrategien, Konzepte und Kompetenzen für das 21. Jahrhundert
1997
Persistent link: https://www.econbiz.de/10000612236
Saved in:
7
Die Entwicklung wettbewerbsorientierter Marketingstrategien auf Basis des Konzepts der strategischen Gruppen : dargestellt am Beispiel der Hersteller von Hochleistungs-PCs und PC-S...
Hannig, Uwe
-
1993
Persistent link: https://www.econbiz.de/10000349266
Saved in:
8
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M.
(
ed.
);
Kostecki, Michel M.
(
ed.
)
-
1994
-
1. ed.
Persistent link: https://www.econbiz.de/10000349312
Saved in:
9
Grundlagen des Marketing
Kotler, Philip
(
contributor
);
Walther, Werner
(
contributor
)
-
1999
-
2., überarb. Aufl.
Rezension: Neben Kotlers "
Marketing-Management
" (ID 33/95; 9. Auflage in dieser Nr.) das Hochschullehrbuch schlechthin …
Persistent link: https://www.econbiz.de/10000677457
Saved in:
10
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Saved in:
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