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MD Foods amba : a new world of sales and marketing
Bjerre, Mogens - In: Understanding marketing : a European casebook, (pp. 29-41). 2000
Persistent link: https://www.econbiz.de/10001638848
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The future performance of marketing communication : a comparative study
Rekettye, Gábor - In: International journal of business performance management 18 (2017) 3, pp. 293-306
Persistent link: https://www.econbiz.de/10011736013
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia; Carrillat, François A.; … - 2009
Persistent link: https://www.econbiz.de/10003835863
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Market orientation and performance : a meta-analysis and cross-national comparisons
Ellis, Paul D. - 2009
Persistent link: https://www.econbiz.de/10003835909
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Status markets and standard markets in the global garment industry
Aspers, Patrik (contributor) - 2005
The purpose of this paper is to analyze the social construction of order in two adjacent markets in the production flow of the global garment industry. The consumer market is identified as a status market, while the production market is defined as a "standardʺ market. In a status market, order...
Persistent link: https://www.econbiz.de/10003213017
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Multi-Media und Marketing : Grundlagen und Anwendungen
Hünerberg, Reinhard (contributor);  … - 1995
Persistent link: https://www.econbiz.de/10000898296
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Bringing technology to market: trends, cases, solutions
Plötner, Olaf (ed.); Spekman, Robert E. (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003399618
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The admirable company : why corporate reputation matters so much and what it takes to be ranked among the best
Brown, Michael; Turner, Paul - 2008
Persistent link: https://www.econbiz.de/10003744566