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The Olympic brand, ambush marketing and clutter

Séguin, Benoit; O'Reilly, Norm - In: International journal of sport management and marketing … 4 (2008) 1, pp. 62-84

Persistent link: https://www.econbiz.de/10003733463

Cityscape promotions and the use of place images at the Olympic Games

Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163

Persistent link: https://www.econbiz.de/10011326054

Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions

Séguin, Benoit; Richelieu, André; O'Reilly, Norm - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 3-22

Persistent link: https://www.econbiz.de/10003653564

Symbolism and the effectiveness of Olympic mascots

Freeman, Ina; Knight, Peter; O'Reilly, Norm - In: International journal of sport management and marketing … 2 (2007) 1/2, pp. 41-58

Persistent link: https://www.econbiz.de/10003429052

Sports business unplugged : leadership challenges from the world of sports

Burton, Rick; O'Reilly, Norm - 2016 - First edition

Persistent link: https://www.econbiz.de/10011485798

Celebrity athletes and athletic clothing design: branding female tennis players

O'Reilly, Norm; Braedley, L. Anne - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 119-139

Persistent link: https://www.econbiz.de/10003653593

Olympic marketing

Ferrand, Alain - 2012

1. The Olympic system -- 2. Olympic properties and their protection -- 3. Olympic brand marketing system -- 4. Olympic marketing model -- 5. IOC marketing -- 6. Marketing by Olympic Games organising committees -- 7. Marketing by National Olympic Committees -- 8. Marketing by Olympic sponsors --...

Persistent link: https://www.econbiz.de/10014498190