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Welt
Marketingmanagement
16,919
Marketing management
16,101
Internationales Marketing
5,776
International marketing
5,110
Marketing
3,682
Konsumentenverhalten
3,104
Consumer behaviour
3,102
Theorie
2,578
Theory
2,570
Deutschland
2,030
Beziehungsmarketing
1,981
Relationship marketing
1,977
Germany
1,930
Markenführung
1,907
Brand management
1,905
USA
1,670
United States
1,630
Strategisches Management
1,250
Online-Marketing
1,220
Internet marketing
1,182
Unternehmenserfolg
1,168
Firm performance
1,162
SME
1,031
KMU
1,029
Strategic management
964
Innovation
916
Markenimage
909
Multinationales Unternehmen
909
Brand image
903
World
851
Transnational corporation
843
Werbung
812
Marktforschung
804
Advertising
727
Social Web
721
Social web
721
Markenartikel
686
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685
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682
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370
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32
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27
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17
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17
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8
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6
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6
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3
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3
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696
German
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Manrai, Ajay K.
10
Czinkota, Michael R.
8
Ball, Donald A.
7
Laroche, Michel
7
Papadopoulos, Nicolas G.
7
Ronkainen, Ilkka A.
6
Cleveland, Mark
5
Geringer, John Michael
5
Hill, Charles W. L.
5
Hollensen, Svend
5
Johansson, Johny K.
5
Krafft, Manfred
5
Minor, Michael
5
Usunier, Jean-Claude
5
Yip, George S.
5
Craig, C. S.
4
Hennessey, H. David
4
Hewett, Kelly
4
Leonidou, Leonidas C.
4
Mayrhofer, Ulrike
4
Meffert, Heribert
4
Moffett, Michael H.
4
Mooij, Marieke K. de
4
Terlutter, Ralf
4
Ahlert, Dieter
3
Barrio-García, Salvador del
3
Belk, Russell W.
3
Berndt, Ralph
3
Bjerre, Mogens
3
Cote, Joseph A.
3
Dekimpe, Marnik G.
3
Diehl, Sandra
3
Dominguez, Noémie
3
Douglas, Susan P.
3
Gabrielsson, Peter
3
Gielens, Katrijn
3
Godley, Andrew
3
Hallén, Lars
3
Horstmann, Ignatius J.
3
Hudson, Simon
3
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American Marketing Association
5
UNCTAD / Secretariat
5
European Society for Opinion and Marketing Research
3
IGI Global
3
Information Resources Management Association
3
UNCTAD
3
Athens Institute for Education and Research
2
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Donecʹkyj Nacionalʹnyj Universytet
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
International Trade Centre
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing Science
1
Asser Instituut
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Business & Economics Society International / Conference <18., 2011, Split>
1
Business & Economics Society International / Conference <20., 2012, Salzburg>
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Consiglio Nazionale delle Ricerche / Progetto Finalizzato Servizi e Strutture per l'Internazionalizzazione delle Imprese Italiane e Sviluppo delle Esportazioni
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Cross-Cultural Business Conference <2018, Steyr>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
David Rockefeller Center for Latin American Studies
1
Edward Elgar Publishing
1
Euromonitor International Plc <London>
1
European Marketing Academy
1
Fengjia-Daxue
1
Fengjia-Daxue / College of Business
1
Frankreich / Direction de l'Administration Générale et de l'Environnement Culturel / Département des Études et de la Prospective
1
Frankreich / Ministère de la Culture et de la Francophonie
1
Freie Universität Berlin / Institut für Marketing
1
Global Marketing Conference <2012, Seoul>
1
Gosudarstvennyj Universitet Upravlenija <Moskau>
1
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Published in...
All
Journal of global marketing
22
International marketing review
18
Journal of business research : JBR
18
SpringerLink / Bücher
16
Journal of international marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Springer eBook Collection
7
Europäische Hochschulschriften / 5
6
Schriften zu Marketing und Management
6
Handbook of research in international marketing
5
International marketing ; Vol. 2
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Springer eBook Collection / Business and Management
5
The SAGE handbook of international marketing
5
Best practices in international marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Management for Professionals
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Premier reference source
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Business horizons
3
Critical explorations
3
Cross-cultural and critical perspectives on brands
3
Gabler Edition Wissenschaft
3
Innovation and international business ; 1
3
Journal of euromarketing
3
Journal of international food & agribusiness marketing : JIFAM
3
Management for professionals
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
New world marketing
3
Palgrave pivot
3
Research in consumer behavior
3
Working paper series
3
APROMA review
2
Advances in international marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
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Source
All
ECONIS (ZBW)
851
EconStor
2
OLC EcoSci
2
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1
Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta
;
Fang, Meiqi
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
Saved in:
2
International dimensions of marketing
Terpstra, Vern
-
1982
Persistent link: https://www.econbiz.de/10000051803
Saved in:
3
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M.
(
ed.
);
Kostecki, Michel M.
(
ed.
)
-
1994
-
1. ed.
Persistent link: https://www.econbiz.de/10000349312
Saved in:
4
Marketing-Management
internationaler Markenartikelhersteller in Ungarn : Entscheidungen und strategische Konzepte für Verbrauchsgüter unter besonderer Berücksichtigung kommunikatio...
Dahm, Markus H.
-
1995
Persistent link: https://www.econbiz.de/10000907945
Saved in:
5
Der Automobilsektor in Südostasien : Strategieempfehlungen für deutsche Pkw-Hersteller ; eine Analyse unter Berücksichtigung der globalen Wettbewerbssituation
Lange, Christopher
-
1995
Persistent link: https://www.econbiz.de/10000952291
Saved in:
6
Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer
-
1999
Persistent link: https://www.econbiz.de/10000998204
Saved in:
7
Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael
-
1997
Persistent link: https://www.econbiz.de/10000602806
Saved in:
8
International marketing : a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
9
Marketing strategy : a global perspective
Stauble, Vernon R.
-
2000
Persistent link: https://www.econbiz.de/10001408598
Saved in:
10
Today's information highway and tomorrow's organisation : managing privacy, marketing and strategic issues successfully
Gattiker, Urs E.
;
Kelley, Helen
;
Janz, Linda
- In:
Global Management : mit 8 Tabellen
,
(pp. 417-453)
.
1996
Persistent link: https://www.econbiz.de/10001317961
Saved in:
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