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The handbook of managing and marketing tourism experiences
Sotiriadis, Marios (ed.); Gursoy, Dogan (ed.) - 2016 - First edition
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism … carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to … analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss …
Persistent link: https://www.econbiz.de/10011558564
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M+A-Report : das Messemagazin
Frankfurt, M. : dfv-Mediengruppe; anfangs: Frankfurt, …; … - 44.1963,11/12 - 59.1978; 63.1982,4 -101.2020,5/6
Persistent link: https://www.econbiz.de/10000351915
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Rejuvenation and change of archtiecture in tourism and destinations
Schneider, Maria - In: Change management in tourism : from "old" to "new" tourism, (pp. 129-139). 2008
Persistent link: https://www.econbiz.de/10003760257
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Service design for experience-centric services
Zomerdijk, Leonieke G.; Voss, Christopher A. - In: Journal of service research : JSR 13 (2010) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003959017
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The eventization of faith as a marketing strategy : World Youth Day as an innovative response of the Catholic Church to pluralization
Pfadenhauer, Michaela - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 382-394
Persistent link: https://www.econbiz.de/10008736594
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The HP HypeGallery : a carefully staged, event-oriented multimedia campaign
Williams, Jon; Curwen, Thomas - In: International direct marketing : principles, best …, (pp. 115-127). 2007
Persistent link: https://www.econbiz.de/10003600775
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Branding Center : der Einfluss globaler Markenkonzerne auf die Innenstädte am Beispiel von Projekten des Sony-Konzerns
Roost, Frank - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003528002
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Rush as a key motivation in skilled adventure tourism : resolving the risk recreation paradox
Buckley, Ralf - In: Tourism management : research, policies, practice 33 (2012) 4, pp. 961-970
Persistent link: https://www.econbiz.de/10009511292
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An event of world-wide attraction : interview with
Schmitt, Matthias - In: Intereconomics : review of European economic policy 3 (1968) 4, pp. 120-121
Persistent link: https://www.econbiz.de/10011560467
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Freizeit-Event und Globalisierung : der Beitrag des Tourismus zur Entwicklung einer Welt-Kultur
Nahrstedt, Wolfgang - In: Events - Wachstumsmarkt im Tourismus? : Tagungsband zum …, (pp. 111-122). 1998
Persistent link: https://www.econbiz.de/10001301221