This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality …. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and …

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and … technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and …