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Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets
Carroll, Craig E. (contributor) - 2011
Persistent link: https://www.econbiz.de/10010198804
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CSR als Werttreiber für die internationale Reputation : Globales Issues Management bei der GTZ
Hutter, Dorothee - In: Strategisches Issues Management : vom erfolgreichen …, (pp. 203-211). 2009
Persistent link: https://www.econbiz.de/10003911267
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Signalling reputation in international online markets
Reuber, A. Rebecca; Fischer, Eileen - In: Strategic entrepreneurship journal : SEJ 3 (2009) 4, pp. 369-386
Persistent link: https://www.econbiz.de/10003930142
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Das Image schweizerischer Unternehmen
Wehrli, Hans Peter - In: Die Unternehmung : Swiss journal of business research … 46 (1992) 5, pp. 333-342
Persistent link: https://www.econbiz.de/10001132744
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Corporate Ethics Relations - Orientierungsmuster für die legitime Gestaltung unternehmensexterner Beziehungen
Zajitschek, Susanne - 1997
Persistent link: https://www.econbiz.de/10000972069
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Reputation : Begriffsbestimmung und Möglichkeiten der Operationalisierung
Nerb, Mirja - 2002
Persistent link: https://www.econbiz.de/10001679726
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The use of strategic noise in reactive impression management : how do market reactions matter?
Jin, Jing; Li, Haiyang; Hoskisson, Robert E. - In: Academy of Management journal : AMJ 65 (2022) 4, pp. 1303-1326
Persistent link: https://www.econbiz.de/10013447433
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The Communicating Company : Towards an Alternative Theory of Corporate Communication
Hübner, Hartmut (contributor) - 2007
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an...
Persistent link: https://www.econbiz.de/10013520667
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The communicating company : towards an alternative theory of corporate communication ; with 18 tables
Hübner, Hartmut - 2007
Persistent link: https://www.econbiz.de/10003400486
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Selling the world : public relations and the global expansion of general motors, 1922-1940
Anbinder, Jacob - In: Business history review 92 (2018) 3, pp. 483-507
Persistent link: https://www.econbiz.de/10012029674