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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change

Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102

Persistent link: https://www.econbiz.de/10011440224

You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions

Cleveland, Mark; Laroche, Michel; Papadopoulos, Nicolas G. - In: Journal of business research : JBR 68 (2015) 3, pp. 542-552

Persistent link: https://www.econbiz.de/10010496186

Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence

Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241

Persistent link: https://www.econbiz.de/10013396173

Marketing countries, places, and place-associated brands : identity and image

Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021

Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...