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Reputation is growing as a very important asset in everyday corporate life and it is even crucial for financial … corporations. The main financial institutions consider reputation as one of the six risk factors to be managed by any corporation …
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zu verzeichnen ist. -- Reputation ; Fortune-Reputationsindex ; Halo-Effekt …
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Der vorliegende Beitrag beschäftigt sich mit der Dimensionsstruktur sowie der Verwertbarkeit des Fortune-Reputationsrankings in der wissenschaftlichen Forschung und liefert Erkenntnisse über seine Aussagefähigkeit. Nach Erörterung der theoretischen Grundlagen von Unternehmensreputation als...
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Last year, the author of this paper presented his essay “From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications”, showing that systematic understanding of international corporate communications (ICC) is not well developed and proposing a heuristic grid...
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