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Multi-level framework of open source software adoption

Qu, Wen Guang; Yang, Zhiyong; Wang, Zhongming - In: Journal of business research : JBR 64 (2011) 9, pp. 997-1003

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New developments in global consumer behavior and marketing strategy : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227

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The future of ethnic marketing in a globalized world : introduction to the special issue

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Multi-Level Framework of Open Source Software Adoption

Qu, Wen Guang; Yang, Zhiyong; Wang, ZhongMing - 2013

Numerous studies examine potential facilitators and inhibitors of open source software (OSS) adoption at the firm level. This study represents the first attempt to propose and test a multi-level framework, examining the effects of five country-level variables and two under-explored firm-level...

Persistent link: https://www.econbiz.de/10014152260

Special issue: Impact of culture on marketing strategy

Laroche, Michel (contributor) - 2009

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Cross-linguistic validation of a unidimensional scale for cosmopolitanism

Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo; … - In: Journal of business research : JBR 67 (2014) 3, pp. 268-277

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Special section: New developments in global consumer behavior and marketing strategy

Laroche, Michel (contributor) - In: Journal of business research : JBR 67 (2014) 3, pp. 225-306

Persistent link: https://www.econbiz.de/10010245296

Advancing knowledge of the global consumer culture : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073

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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change

Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102

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Globalization and marketing strategies : introduction to the Shanghai special issue

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