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Does a sustainable orientation affect global consumers' relationships with international online brands?

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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

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.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started with A Smashed Fridge -- Anta Sports: Rising with the Recreation of Global Brands -- BYD: A Disrupter of the Emerging Market -- WeChat: A Way of Life in the Information Age --...

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