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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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Brand relationship between global airline alliances and their member airlines
Chung, Yi-Shih; Feng, Cheng-min - In: Journal of air transport management 55 (2016), pp. 222-233
Persistent link: https://www.econbiz.de/10011547866
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Brands as a global ideoscape
Askegaard, Søren - In: Brand culture, (pp. 91-102). 2005
Persistent link: https://www.econbiz.de/10003239266
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How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study
Dawes, John - 2020
Many studies discuss the proliferation of brand extensions (eg. Romeo, 1991; Han, 1998; Milberg, Whan Park and McCarthy … incidence of brand extensions in three geographic consumer goods markets: US and UK and Australia. The study conducts a detailed … available in the online stores, appear in just a single product category. Of the remaining 25% of brands classified as brand …
Persistent link: https://www.econbiz.de/10012842233
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Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd; Nordman, Emilia Rovira; Safari, Aswo - In: Creating a sustainable competitive position : ethical …, (pp. 219-236). 2023
Persistent link: https://www.econbiz.de/10014455390
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A cross-country study of signals of brand quality
Agrawal, Jagdish; Grimm, Pamela E.; Kamath, Shyam J.; … - In: The journal of product & brand management 20 (2011) 5, pp. 333-342
Persistent link: https://www.econbiz.de/10009313997
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Brand royalty : how the world's top 100 brands thrive & survive
Haig, Matt - 2004
Persistent link: https://www.econbiz.de/10011479712
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The delights and dangers of global branding : from worldwide brands to a global/local dialectic
Heilbrunn, Benoît - In: Strategic management : new rules for Old Europe, (pp. 137 - 158). 2006
Persistent link: https://www.econbiz.de/10014556241
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Brand 'Moscow' : A Global Perspective
Ochkovskaya, Marina; Gerasimenko, Valentina; Rybalko, Maria - 2015
elements of the Moscow brand for young people. The key elements are rooted in the rich history and cultural heritage of Moscow …
Persistent link: https://www.econbiz.de/10014138705