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From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D. - In: Journal of historical research in marketing 5 (2013) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
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"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
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The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.; D'Rozario, Denver - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen; Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 236-242
Persistent link: https://www.econbiz.de/10003672128
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Advertising regulation
Richards, Jef I.; Petty, Ross D. - In: The Sage handbook of advertising, (pp. 383-397). 2007
Persistent link: https://www.econbiz.de/10003570567
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The historic development of modern US advertising regulation
Petty, Ross D. - In: Journal of historical research in marketing 7 (2015) 4, pp. 524-548
Persistent link: https://www.econbiz.de/10011448293