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Emotional responses to marketing communication

Hansen, Flemming - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 559-589). 2009

Persistent link: https://www.econbiz.de/10003766121

Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice

Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985

Persistent link: https://www.econbiz.de/10003732092

Emotions, advertising and consumer choice

Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003463424

Emotions, Advertising and Consumer Choice

Hansen, Flemming - 2014

Emotions, Advertising and Consumer Choice -- Table of Contents -- FOREWORD -- PART I - Emotions in Consumer Choice -- CHAPTER I: The Origin of Consumer Choice Theory -- 1. Marketing Theory -- 2. Early Consumer Behaviour Research -- 3. Consumer Behaviour as a Discipline -- 4. The Content of the...

Persistent link: https://www.econbiz.de/10012681554