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~subject:"Werbepsychologie"
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Emotionale Werbung
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Subject
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Werbepsychologie
Werbung
13,792
Advertising
11,261
Emotion
10,557
Consumer behaviour
6,428
Konsumentenverhalten
6,322
Werbewirkung
4,293
Advertising effects
4,218
Theorie
2,558
Theory
2,502
Internet marketing
2,024
Online-Marketing
2,024
Wirtschaftspsychologie
1,905
Economic psychology
1,658
USA
1,474
Brand management
1,426
Markenführung
1,405
advertising
1,400
Deutschland
1,335
United States
1,297
Marketing
1,161
Cognition
1,146
Kognition
1,138
Experiment
1,078
Psychology of advertising
1,056
Persönlichkeitspsychologie
1,006
Personality psychology
999
Relationship marketing
963
Beziehungsmarketing
953
Social Web
950
Social web
949
Markenimage
926
Brand image
916
Germany
882
Intelligenz
858
Customer satisfaction
837
Intelligence
836
Kundenzufriedenheit
827
Marketingmanagement
782
Markenartikel
776
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Online availability
All
Undetermined
170
Free
79
Type of publication
All
Article
642
Book / Working Paper
530
Journal
5
Type of publication (narrower categories)
All
Article in journal
490
Aufsatz in Zeitschrift
490
Aufsatz im Buch
153
Book section
153
Hochschulschrift
119
Graue Literatur
102
Non-commercial literature
102
Thesis
93
Working Paper
63
Arbeitspapier
60
Bibliografie enthalten
60
Bibliography included
60
Collection of articles of several authors
36
Sammelwerk
36
Lehrbuch
27
Textbook
22
Aufsatzsammlung
19
Konferenzschrift
12
Conference proceedings
8
Dissertation u.a. Prüfungsschriften
7
Guidebook
7
Ratgeber
7
Collection of articles written by one author
6
Reprint
6
Sammlung
6
Case study
5
Fallstudie
5
Handbook
4
Handbuch
4
Conference paper
3
Einführung
3
Konferenzbeitrag
3
Mehrbändiges Werk
3
Multi-volume publication
3
Systematic review
3
Übersichtsarbeit
3
Bibliographie
2
Fallstudiensammlung
2
Forschungsbericht
2
Article
1
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Language
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English
754
German
392
Undetermined
15
French
8
Polish
4
Danish
1
Hungarian
1
Italian
1
Dutch
1
Russian
1
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Author
All
Esch, Franz-Rudolf
13
Neumann, Peter
12
Rosenstiel, Lutz von
11
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Felser, Georg
9
Gierl, Heribert
9
Mayer, Hans
9
Fennis, Bob Michaël
8
Mullainathan, Sendhil
8
Stroebe, Wolfgang
8
Kroeber-Riel, Werner
7
Alan, Sule
6
Krishna, Aradhna
6
Langner, Tobias
6
Eisend, Martin
5
Grossman, Michael
5
Kardes, Frank R.
5
Karmasin, Helene
5
Moser, Klaus
5
Praxmarer-Carus, Sandra
5
Smith, N. Craig
5
Bak, Peter Michael
4
Batra, Rajeev
4
Behrens, Gerold
4
Bertrand, Marianne
4
Cemalcılar, Mehmet
4
Chang, Chingching
4
Cornwell, T. Bettina
4
Dahl, Darren W.
4
Fischer, Alexander
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Heath, Robert
4
Hoffmann, Hans-Joachim
4
Häusel, Hans-Georg
4
Jhally, Sut
4
McQuarrie, Edward F.
4
Nannicini, Tommaso
4
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Institution
All
Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Haufe-Lexware GmbH & Co. KG
3
Books on Demand GmbH <Norderstedt>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Chambre de commerce et d'industrie de Paris
1
Deutsche Gesellschaft für Psychologie
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
GfK-Testmarktforschung GmbH <Nürnberg>
1
Groupe EIDOS
1
Hochschule Fresenius
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Springer Gabler <Firma>
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
All
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
18
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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Source
All
ECONIS (ZBW)
1,095
USB Cologne (EcoSocSci)
76
EconStor
5
OLC EcoSci
1
Showing
1
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1,177
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1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
Saved in:
9
Emotions in
advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
Persistent link: https://www.econbiz.de/10003570230
Saved in:
10
Metaphor in
advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
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