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~subject:"Werbepsychologie"
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Werbepsychologie
Consumer behaviour
64
Konsumentenverhalten
62
Advertising effects
61
Werbewirkung
61
Belgium
53
Belgien
45
Advertising
40
Werbung
39
Brand management
24
Markenführung
24
Internet marketing
20
Online-Marketing
20
Brand image
17
Markenimage
16
Product placement
16
Marketing management
15
Marketingmanagement
15
Product Placement
15
Fernsehwerbung
14
Television advertising
14
Emotion
11
Marketing
10
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Children
9
Social Web
9
Social web
9
Automotive market
8
Kfz-Markt
8
Kinder
8
Target group
8
Zielgruppe
8
Brand
7
Markenartikel
7
Theorie
7
Unternehmensethik
7
Advertising planning
6
Beziehungsmarketing
6
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Article
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Aufsatz im Buch
5
Book section
5
Article in journal
3
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3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
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2
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English
10
Author
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Pelsmacker, Patrick de
10
Geuens, Maggie
3
Cornelis, Erlinde
2
Dens, Nathalie
2
Faseur, Tine
2
Anckaert, Pascal
1
Banks, Ivana Busljeta
1
Banks, Ivana Bušljeta
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Janssens, Wim
1
Rajabi, Mahdi
1
Verhellen, Yann
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
2
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
3
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
4
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
5
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
6
Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising
Banks, Ivana Busljeta
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 196-209
Persistent link: https://www.econbiz.de/10010373219
Saved in:
7
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
8
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
9
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Handbook of research on international advertising
,
(pp. 376-397)
.
2012
Persistent link: https://www.econbiz.de/10009514368
Saved in:
10
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
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