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Advertising

Cohen, Dorothy - 1972

Persistent link: https://www.econbiz.de/10000674669

Advertising

Longman, Kenneth A. - 1971

Persistent link: https://www.econbiz.de/10000576373

Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour

Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472

Persistent link: https://www.econbiz.de/10011546528

Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising

Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95

Persistent link: https://www.econbiz.de/10003974797

The value of historical nostalgia for marketing management

Marchegiani, Christopher; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 2, pp. 108-122

Persistent link: https://www.econbiz.de/10009156916

Modern advertising and the market for audience attention : the US advertising industry's Turn-of-the-Twentieth-Century transition

Sherman, Zoe - 2020

"Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention...