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~subject:"Werbewirkung"
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Effekte von Anzeigenhäufungen...
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Werbewirkung
Werbung
14,650
Advertising
10,633
Advertising effects
4,656
Konsumentenverhalten
3,554
Consumer behaviour
3,548
Theorie
1,795
Theory
1,765
Online-Marketing
1,637
Internet marketing
1,633
Deutschland
1,034
Marketing
935
USA
935
Marketingmanagement
814
Marketing management
795
United States
784
Markenführung
744
Brand management
740
advertising
695
Printwerbung
660
Print advertising
658
Markenartikel
653
Social Web
596
Social web
595
Germany
569
Brand
566
Markenimage
491
Brand image
479
Preismanagement
459
Pricing strategy
459
Zielgruppe
443
Werbewirtschaft
434
Target group
429
Advertising industry
398
Wettbewerb
369
Öffentlichkeitsarbeit
301
Werbepsychologie
296
Vereinigte Staaten
295
Emotion
293
Großbritannien
288
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Undetermined
2,111
Free
926
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Article
3,445
Book / Working Paper
1,257
Journal
10
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Article in journal
3,243
Aufsatz in Zeitschrift
3,243
Aufsatz im Buch
203
Book section
203
Graue Literatur
166
Non-commercial literature
166
Working Paper
132
Arbeitspapier
131
Hochschulschrift
82
Thesis
45
Collection of articles of several authors
41
Sammelwerk
41
Conference paper
23
Konferenzbeitrag
23
Aufsatzsammlung
21
Konferenzschrift
18
Lehrbuch
13
Textbook
11
Bibliografie enthalten
9
Bibliography included
9
Reprint
8
Conference proceedings
7
Dissertation u.a. Prüfungsschriften
7
Collection of articles written by one author
6
Sammlung
6
Mehrbändiges Werk
5
Multi-volume publication
5
Bibliografie
3
Case study
3
Einführung
3
Fallstudie
3
Ratgeber
3
Mikroform
2
Article
1
Bildband
1
CD-ROM, DVD
1
Company information
1
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1
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1
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1
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English
4,523
German
183
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Rosengren, Sara
22
Eisend, Martin
21
Septianto, Felix
21
Dahlén, Micael
19
Taylor, Charles Raymond
17
Diehl, Sandra
16
Yoon, Hye Jin
16
Yoon, Sukki
16
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Jerath, Kinshuk
13
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Sahni, Navdeep S.
13
Torres, Ivonne M.
13
Wilbur, Kenneth C.
13
Wilson, Rick T.
13
Chan, Kara
12
Dens, Nathalie
12
Terlutter, Ralf
12
Weinberger, Marc G.
12
Dalamu, Taofeek
11
Evans, Nathaniel J.
11
Hudders, Liselot
11
Mueller, Barbara
11
Tellis, Gerard J.
11
Bellman, Steven
10
Buijzen, Moniek
10
Campbell, Colin L.
10
Esch, Franz-Rudolf
10
Ghose, Anindya
10
Lewis, Randall A.
10
Poels, Karolien
10
Wu, Linwan
10
Boerman, Sophie C.
9
Ford, John B.
9
Kennedy, Rachel
9
Malik, Garima
9
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Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
6
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
Erasmus Research Institute of Management
2
European Advertising Academy
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Advertising Association
1
American Management Association, inc.
1
American Marketing Association
1
American association of Advertising Agencies
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Cam Foundation
1
Chambre de commerce et d'industrie de Paris
1
Committee on Advertising
1
Communication Advertising and Marketing Economic Foundation
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
ICORIA <Veranstaltung> <21., 2023, Bordeaux>
1
IGI Global
1
Institute of Marketing
1
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Published in...
All
International journal of advertising : the review of marketing communications
197
International journal of advertising : the quarterly review of marketing communications
144
Journal of marketing communications
134
Journal of business research : JBR
133
Journal of advertising : official publication of the American Academy of Advertising
115
Journal of advertising research
114
Marketing science
76
Journal of promotion management : JPM
68
Journal of promotion management : innovations in planning and applied research
59
Journal of retailing and consumer services
55
Journal of current issues and research in advertising : JCIRA
53
Psychology & marketing
47
International journal of internet marketing and advertising : IJIMA
44
Health marketing quarterly
43
European journal of marketing : EJM
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of current issues and research in advertising
37
Journal of marketing research : JMR
31
Journal of international consumer marketing
29
Marketing letters : a journal of research in marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of advertising
25
Journal of global marketing
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Asia Pacific journal of marketing and logistics
22
Journal of business ethics : JOBE
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
European journal of operational research : EJOR
20
International journal of pharmaceutical and healthcare marketing : IJPHM
20
Marketing : ZFP ; journal of research and management
20
International journal of consumer studies
19
International journal of hospitality management
18
Journal of marketing research
18
Quantitative marketing and economics : QME
18
SpringerLink / Bücher
18
The journal of consumer marketing
18
Marketing intelligence & planning
17
International journal of market research
15
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Source
All
ECONIS (ZBW)
4,687
USB Cologne (EcoSocSci)
18
EconStor
3
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
Media in advertising
Barton, Roger
-
1964
Persistent link: https://www.econbiz.de/10001528426
Saved in:
2
Standardisierung von
Werbung
in Printanzeigen : der Vergleich von Studenten und Nicht-Studenten am Beispiel von Norwegen
Wilken, Robert
;
Krol, Lena
-
2008
Persistent link: https://www.econbiz.de/10004926586
Saved in:
3
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
4
Der Werbewert der Zeitungen und Zeitschriften
Riesco, Basilio
-
1964
Persistent link: https://www.econbiz.de/10000558263
Saved in:
5
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
Saved in:
6
Cross media, print, and internet advertising : impact of medium on recall, brand attitude, and purchase intention
Numberger, Siegfried
;
Schwaiger, Manfred
-
2003
Persistent link: https://www.econbiz.de/10003401353
Saved in:
7
Are we measuring the same attitude? : understanding media effects on attitude towards advertising
Soo, Jiuan Tan
;
Chia, Lily
- In:
Marketing theory
7
(
2007
)
4
,
pp. 353-377
Persistent link: https://www.econbiz.de/10003628310
Saved in:
8
Advertising in the printed media
McClure, Leslie Willard
-
1964
Persistent link: https://www.econbiz.de/10002772486
Saved in:
9
Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias
;
Veludo-de-Oliveira, Tania Modesto
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
Saved in:
10
Werbung
mit Geschichte : eine inhaltsanalytische und experimentelle Untersuchung der Werbewirkung von History Claims in Anzeigen
Hunold, Daniel
-
2016
Werbung
, Geschichte, Werbewirkung,
Anzeige
, History Claims, Brand, Heritage, History, Advertising …
Persistent link: https://www.econbiz.de/10012548327
Saved in:
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