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Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food

Shao, Xiaolong; Jeong, EunHa; Jang, Soocheong; Xu, Yang - In: International journal of hospitality management 89 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012293740

The "proximal depiction effect" of indulgent (versus non-indulgent) foods on consumer responses

Sumit Malik; Sayin, Eda; Jain, Kriti - In: European journal of marketing 56 (2022) 11, pp. 2833-2861

Persistent link: https://www.econbiz.de/10013457395

Food vloggers and their content : understanding pathways to consumer impact and purchase intentions

Nguyen Thi My Nguyet; Bao Ngoc Le; Leenders, Mark A. A. M. - In: Journal of Trade Science 12 (2024) 2, pp. 117-133

Purpose This study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the … attitudes toward food videos and vloggers. Additionally, it investigates the potential for product placement by studying the … effects of attitudes toward food videos and vloggers on consumers' behavioral intention regarding purchasing featured food …

Persistent link: https://www.econbiz.de/10014636955

A content analysis of television food advertising to children : comparing low and general-nutrition food

Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210

Persistent link: https://www.econbiz.de/10011488480

Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements

Feng, Yang; Park, Jiwoo - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 482-501

Persistent link: https://www.econbiz.de/10011882021

Targeting the young food consumer

Soni, Pavleen; Vohra, Jyoti - In: Marketing intelligence & planning 32 (2014) 5, pp. 630-645

Persistent link: https://www.econbiz.de/10010406670

Advertising foods to Indian children : what is the appeal?

Soni, Pavleen; Vohra, Jyoti - In: Young consumers : insight and ideas for responsible … 15 (2014) 2, pp. 178-192

Persistent link: https://www.econbiz.de/10010412078

Food advertising targeting children in India : analysis and implications

Mehta, Ritu; Bharadwaj, Apoorva - In: Journal of retailing and consumer services 59 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012434357

The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Khalil, Mary; Septianto, Felix; Lang, Bodo; Northey, Gavin - In: Journal of retailing and consumer services 60 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012502667

Effects of consumer weight level and advertising appeals on consumer attitude toward food and advertisements

Wei, Yujie; Rickard, Mary Kay; Brown, Cheryl - In: Journal of food products marketing 21 (2015) 4, pp. 426-441

Persistent link: https://www.econbiz.de/10011432274

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