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Werbewirkung
Consumer behaviour
65
Konsumentenverhalten
65
Theorie
53
Theory
53
Market research
24
Marktforschung
24
Beziehungsmarketing
20
Marketing
20
Relationship marketing
20
Advertising effects
17
Estimation theory
16
Schätztheorie
16
Conjoint analysis
14
Conjoint-Analyse
14
Bayesian inference
13
Kundenbindungsprogramm
13
Loyalty program
13
Bayes-Statistik
12
Einzelhandel
12
Experiment
12
Internet marketing
12
Online-Marketing
12
Retail trade
12
Advertising
11
Netherlands
11
Niederlande
11
Werbung
11
Brand management
10
E-commerce
10
Markenführung
10
Meta-Analyse
10
Meta-analysis
10
Electronic Commerce
9
Marktsegmentierung
9
Sales promotion
9
Verkaufsförderung
9
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8
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English
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Bijmolt, Tammo H. A.
9
Wedel, Michel
8
Pieters, Rik
6
Leeflang, Peter
3
Harms, Bianca
2
Hoekstra, Janita Cornelia
2
Pieters, F. G. M. (Rik)
2
Aribarg, Anocha
1
Batra, Rajeev
1
Broekhuizen, Thijs L. J.
1
Brus, Britta
1
Claassen, Wilma
1
Clement, Michel
1
Delre, Sebastiano A.
1
Drechsler, Salome
1
Eisenbeiß, Maik
1
Elsen, Millie
1
Fiedler, Maximilian
1
Klapper, Daniel
1
Kremer, Sara T. M.
1
Lans, Ralf van der
1
Lütjens, Henk
1
Natter, Martin
1
Shehu, Edlira
1
Teixeira, Thales
1
Teixeira, Thales S.
1
Wieringa, Jaap E.
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Zenetti, German
1
Zhang, Jie
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Journal of marketing research : JMR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Robert H. Smith School Research Paper
2
European journal of marketing : EJM
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of media business studies
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
2
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
3
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
4
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
Saved in:
5
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
6
You don't fool me! : consumer perceptions of digital native advertising and banner advertising
Harms, Bianca
;
Bijmolt, Tammo H. A.
;
Hoekstra, Janita …
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012177004
Saved in:
7
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
8
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
9
Children's understanding of TV advertising : effects of age, gender, and parental influence
Bijmolt, Tammo H. A.
;
Claassen, Wilma
;
Brus, Britta
- In:
Journal of consumer policy : consumer issues in law, …
21
(
1998
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10001351656
Saved in:
10
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
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