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Uses of redundancy in print advertisements in Nigeria
Olatunji, Rotimi Williams - In: Journal of promotion management : JPM 17 (2011) 2, pp. 257-272
Persistent link: https://www.econbiz.de/10009248044
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Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga; Scheers, Louise van - In: Acta Universitatis Danubius / Oeconomica 11 (2015) 3, pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
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What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes; Verhoef, Grietjie - In: African journal of business and economic research : AJBER 16 (2021) 3, pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
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Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria
Izogo, Ernest Emeka; Eze, Austin Chinonso; Mpinganjira, … - In: Digital Business in Africa : Social Media and Related …, (pp. 97-126). 2022
Persistent link: https://www.econbiz.de/10013282693
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Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market
Sodiq, Bamgbose Olalekan - In: Journal of economics and management research 9 (2020), pp. 86-101
Persistent link: https://www.econbiz.de/10012664934
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Advert exposure on consumer purchase decisions : an empirical study on MTN Nigeria
Deborah, Aka; Nelson, Okorie; Joseph, Kehinde - In: Inventi impact: retailing & consumer services (2016) 1, pp. 51-59
Persistent link: https://www.econbiz.de/10011575872
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Advert exposure on consumer purchase decisions : an empirical study on MTN Nigeria
Deborah, Aka; Nelson, Okorie; Joseph, Kehinde - In: Journal of accounting and auditing : research & … (2015), pp. 1-9
Persistent link: https://www.econbiz.de/10011594991
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience
Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206
Persistent link: https://www.econbiz.de/10011958049
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Determinants of Online Advertising Effectiveness in Nigeria : Implications for Consumer Buying Behaviour
Okon, Saviour; Efremfon, Akpan; Akang, Akaniyene - 2016
The use of online advertisement in media industry is increasing, and marketing enterprises in Nigeria are more and more … advertising success in Nigeria, and studies that investigate how online advert influences buyers’ decision are relatively scarce … behaviour in Nigeria. A survey approach was adopted to purposively collect data from 200 consumers that must have at any time …
Persistent link: https://www.econbiz.de/10014124993