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How songs from growing up and viewers' attachment styles affect video ads' effectiveness

Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233

Persistent link: https://www.econbiz.de/10013465222

Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 71-79

Persistent link: https://www.econbiz.de/10010503334

Consumer self-reported and testosterone responses to advertising of luxury goods in social context

Pozharliev, Rumen; Verbeke, Willem J. M. I.; De … - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 103-127

Persistent link: https://www.econbiz.de/10012583873

Advertising-induced embarrassment

Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - 2013

Persistent link: https://www.econbiz.de/10009736152

Neural responses to functional and experiential ad appeals : explaining ad effectiveness

Couwenberg, Linda E.; Boksem, Maarten A. S.; Dietvorst, … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 355-366

Persistent link: https://www.econbiz.de/10011734863

Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context

Lee, Joon Sung; Kwak, Dae Hee; Bagozzi, Richard P. - In: Journal of business research : JBR 132 (2021), pp. 906-917

Persistent link: https://www.econbiz.de/10012581673

"Give me happiness" or "Take away my pain" : explaining consumer responses to prescription drug advertising

Sumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J. - In: Cogent business & management 2 (2015), pp. 1-27

We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility between motivation to process advertisements and consumer self-concept. Specifically, we examine the interaction between self-regulatory (prevention versus promotion) focus and...

Persistent link: https://www.econbiz.de/10012036751

Do promotions benefit manufacturers, retailers or both?

Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; … - 2001 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001658533

Cognitive and affective consequences of two types of incongruent advertising

Loef, Joost (contributor); Verlegh, Peeter W. J. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001660052

The role of schema salience in ad processing and evaluation

Loef, Joost (contributor); Antonides, Gerrit (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001641687