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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
84
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83
Theorie
23
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22
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20
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17
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17
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Verbeke, Willem J. M. I.
5
Vermeir, Iris
3
Hooge, Ilona E. de
2
Puntoni, Stefano
2
Van de Sompel, Dieneke
2
Verbeke, Wim
2
Bagozzi, Richard P.
1
Boksem, Maarten A. S.
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Bos, Ruud van den
1
Couwenberg, Linda E.
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De Angelis, Matteo
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Dietvorst, Roeland C.
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Dimoka, Angelika
1
Geeroms, Nele
1
Isabella, Giuliana
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Loock, Neal Van
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Lourenço, Carlos Jorge da Silva
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Breaking new ground in theory and practice
1
ERIM report series research in management
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Psychology & marketing
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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1
The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
Saved in:
2
Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase...
Vermeir, Iris
;
Van de Sompel, Dieneke
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
Saved in:
3
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
4
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
5
Health advertising to promote fruit and vegetable intake : application of need-related health audience segmentation
Geeroms, Nele
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003210133
Saved in:
6
Effect of communication (advertising or news) on sales of commodities
Verbeke, Wim
;
Viaene, Jacques
- In:
Food, people and society : a european perspective of …
,
(pp. 299-315)
.
2001
Persistent link: https://www.econbiz.de/10001617391
Saved in:
7
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
De …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
Saved in:
8
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
9
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
10
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
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