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~subject:"Werbewirkung"
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Werbewirkung
Werbungsbetrieb
582
Marktform Oligopol
473
Vereinigte Staaten
219
Werbung
86
Theorie
75
Theory
73
Oligopol
71
Oligopoly
56
Wirtschaftskonzentration
42
Marktforschung
39
Werbungsmittel
38
Wettbewerbsbeschränkung
37
Deutschland
34
Wettbewerb
33
Spieltheorie
31
Advertising
30
Preisgestaltung
28
Werbungsausgaben
25
Großbritannien
20
Werbungsunternehmung
18
Absatzpolitik
17
Marktform Monopol
16
Markttheorie
16
Preis
16
Verbraucher
14
Wirtschaftstheorie Gleichgewicht
14
Produktgestaltung
13
Werbungsforschung
13
Werbungspolitik
12
Advertising effects
11
Competition
11
Game theory
10
Innovation
10
Internet marketing
10
Marketing
10
Online-Marketing
10
Preisbildung
10
Preismanagement
10
Pricing strategy
10
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Book / Working Paper
16
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Hochschulschrift
3
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1
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English
12
German
3
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1
Author
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Albion, Mark S.
1
Beike, Peter
1
Clarke, James Harris
1
Cohen, Dorothy
1
Farris, Paul W.
1
Frey, Albert Wesley
1
Fryburger, Vernon
1
Halterman, Jean C.
1
Hepner, Harry Walker
1
Hermanns, Arnold
1
Langkamp, Peter
1
Longman, Kenneth A.
1
Mandell, Maurice I.
1
Mandell, Maurice Ira
1
Moult, William Hudson
1
Nolan, Carroll Anthony
1
Reuijl, Jan Christoffel
1
Rotzoll, Kim B.
1
Rowse, Edward James
1
Sandage, C. H.
1
Sebastian, Karl-Heinz
1
Warmke, Roman F.
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Institution
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Gruner + Jahr AG & Co, Marketing Service
1
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G+J Schriftenreihe
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Reihe Wirtschaftswissenschaften
1
Schriftenreihe Schwerpunkt Marketing
1
The Harbrace series in business and economics
1
The Wiley marketing series
1
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ECONIS (ZBW)
16
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1
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
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2
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
3
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
4
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
5
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
6
Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold
-
1979
Persistent link: https://www.econbiz.de/10000077433
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7
Die Erfassung von Carryover-Effekten im Marketing : kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen
Langkamp, Peter
-
1984
Persistent link: https://www.econbiz.de/10000004550
Saved in:
8
On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel
-
1982
Persistent link: https://www.econbiz.de/10000014635
Saved in:
9
Advertising
Mandell, Maurice I.
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10002432114
Saved in:
10
Estimating consumer responsiveness to advertising repetition
Moult, William Hudson
-
1982
Persistent link: https://www.econbiz.de/10002511690
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