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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Theorie
9,055
Theory
8,890
Beziehungsmarketing
8,880
Relationship marketing
8,866
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7,424
Brand management
7,421
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6,568
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6,544
Online-Handel
5,611
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5,597
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5,554
Social web
5,551
Kundenzufriedenheit
5,519
Customer satisfaction
5,517
Online-Marketing
5,029
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4,999
Viral marketing
4,768
Virales Marketing
4,758
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4,721
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4,528
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4,355
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4,352
Brand
4,229
Markenartikel
4,222
Einzelhandel
4,104
Retail trade
4,026
Deutschland
3,982
Germany
3,685
Electronic Commerce
3,662
Advertising effects
3,596
Verbraucherverhalten
3,560
E-commerce
3,545
Experiment
3,328
Emotion
3,173
Werbung
2,974
Advertising
2,934
Privater Konsum
2,828
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Gierl, Heribert
25
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Pauwels, Koen
14
Yoon, Sukki
13
Huber, Frank
12
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Reijmersdal, Eva A. van
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Kim, Kacy K.
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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2
Shaker Verlag
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Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
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1
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Journal of business research : JBR
144
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
93
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
68
Journal of advertising research
65
Journal of promotion management : JPM
60
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
49
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of marketing research : JMR
38
European journal of marketing : EJM
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
3,610
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009517357
Saved in:
2
The influence of social media advertising on consumer behaviour
Al Akayleh, Fayq
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012595011
Saved in:
3
Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J
;
Thanushree H
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
Saved in:
4
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
5
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
6
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
7
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
8
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
9
The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
Saved in:
10
The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping
;
Cai, Gangshu
;
Song, Reo
;
Jang, Sungha
- In:
European journal of operational research : EJOR
275
(
2019
)
1
,
pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
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