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Werbewirkung
Consumer behaviour
83,018
Konsumentenverhalten
80,538
Japan
66,793
Vertrauen
17,018
Confidence
16,401
USA
15,462
United States
14,230
Theorie
13,563
Theory
13,310
Online-Marketing
13,154
Internet marketing
13,038
Relationship marketing
10,379
Beziehungsmarketing
10,351
Deutschland
9,941
Germany
8,816
Social Web
8,643
Social web
8,635
Brand management
8,301
Markenführung
8,260
Brand image
6,998
Markenimage
6,962
Online-Handel
6,450
Online retailing
6,436
Customer satisfaction
6,121
China
6,025
Kundenzufriedenheit
5,957
Großbritannien
5,422
Electronic Commerce
5,382
E-commerce
5,118
Experiment
5,107
United Kingdom
4,978
Service quality
4,718
Dienstleistungsqualität
4,677
Advertising effects
4,649
Einzelhandel
4,477
Brand
4,456
Markenartikel
4,451
Schätzung
4,445
Retail trade
4,430
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883
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Pelsmacker, Patrick de
26
Gierl, Heribert
25
Septianto, Felix
24
Dens, Nathalie
19
Wilbur, Kenneth C.
19
Diehl, Sandra
18
Tucker, Catherine
16
Reijmersdal, Eva A. van
15
Esch, Franz-Rudolf
14
Pauwels, Koen
14
Bauer, Hans H.
13
Huber, Frank
13
Hudders, Liselot
13
Sayedi, Amin
13
Yoon, Sukki
13
Bellman, Steven
12
Jerath, Kinshuk
12
Muehling, Darrel D.
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Taylor, Charles Raymond
12
Boerman, Sophie C.
11
Choi, Yung Kyun
11
Dahlén, Micael
11
Eisend, Martin
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Lewis, Randall A.
11
Matthes, Jörg
11
Rozendaal, Esther
11
Stafford, Marla Royne
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Goldfarb, Avi
10
Naderer, Brigitte
10
Rosengren, Sara
10
Smit, Edith G.
10
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National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
8
Technische Universität Braunschweig
4
Erasmus Research Institute of Management
2
European Advertising Academy
2
Fachhochschule Reutlingen / European School of Business
2
IGI Global
2
OECD
2
Shaker Verlag
2
Advertising Research Foundation
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Verlag Dr. Kovač
1
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International journal of advertising : the review of marketing communications
160
Journal of business research : JBR
159
Journal of marketing communications
149
International journal of advertising : the quarterly review of marketing communications
112
Journal of advertising research
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of promotion management : innovations in planning and applied research
75
Journal of retailing and consumer services
74
Journal of promotion management : JPM
67
Psychology & marketing
66
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising : official publication of the American Academy of Advertising
58
Journal of marketing research : JMR
45
Marketing letters : a journal of research in marketing
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
European journal of marketing : EJM
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
The journal of product & brand management
35
Journal of current issues and research in advertising : JCIRA
34
Marketing intelligence & planning
32
Asia Pacific journal of marketing and logistics
29
Health marketing quarterly
28
Journal of current issues and research in advertising
28
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
The journal of brand management : an international journal
27
International journal of hospitality management
25
Journal of marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of international consumer marketing
23
Young consumers : insight and ideas for responsible marketers
23
Journal of marketing research
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
International journal of consumer studies
19
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
SpringerLink / Bücher
19
Cogent business & management
17
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ECONIS (ZBW)
4,667
EconStor
17
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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1
The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum
;
Heo, Jun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
Saved in:
2
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
3
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
4
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
5
Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
Saved in:
6
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
7
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
8
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
9
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
10
Enhancing mobile advertising effectiveness in Turkey through peer influence
Güçeri-Uçar, Gözem
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010252895
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