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Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
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The effect of racial cues on the reader's response to advertisements : a US-China comparative study
Gao, Zhihong; Xu, Jincan; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 510-532
Persistent link: https://www.econbiz.de/10009776151
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Consumer attitudes toward advertising in the digital age : a China-United States comparative study
Gao, Zhihong; Zhang, Hongxia; Li, Sherry F. - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10010383168