Similar Search Results

Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612

Persistent link: https://www.econbiz.de/10010128867

Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22

Persistent link: https://www.econbiz.de/10012879120

Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81

Persistent link: https://www.econbiz.de/10012175889

Keel, Astrid Lei; Padgett, Daniel - In: The journal of consumer marketing 32 (2015) 1, pp. 43-50

Persistent link: https://www.econbiz.de/10010529994

Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300

Persistent link: https://www.econbiz.de/10011532956

Lepkowska-White, Elzbieta; Parsons, Amy; Ceylan, Aylin - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 309-326

Persistent link: https://www.econbiz.de/10010433942

Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273

Persistent link: https://www.econbiz.de/10013256158

Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022

Persistent link: https://www.econbiz.de/10012887823

Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: MSI reports : working paper series (2008) 4, pp. 47-67

Persistent link: https://www.econbiz.de/10003814434

Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719

Persistent link: https://www.econbiz.de/10011762821