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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Theorie
9,804
Theory
9,639
Relationship marketing
9,192
Beziehungsmarketing
9,163
Brand management
7,608
Markenführung
7,567
Brand image
6,728
Markenimage
6,690
Online-Handel
6,197
Online retailing
6,181
Customer satisfaction
5,801
Social Web
5,760
Social web
5,756
Kundenzufriedenheit
5,645
Electronic Commerce
5,477
E-commerce
5,312
Online-Marketing
5,197
Internet marketing
5,175
USA
5,020
United States
4,774
Digitale Plattform
4,732
Digital platform
4,725
Service quality
4,544
Dienstleistungsqualität
4,500
Deutschland
4,444
Brand
4,331
Markenartikel
4,322
Einzelhandel
4,220
Retail trade
4,180
Germany
4,149
Advertising effects
3,665
Verbraucherverhalten
3,587
Experiment
3,444
Emotion
3,232
Advertising
3,121
Website
3,087
Werbung
3,042
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Undetermined
1,785
Free
654
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Article
2,970
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734
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3
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2,813
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2,813
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147
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Graue Literatur
136
Non-commercial literature
136
Hochschulschrift
124
Working Paper
111
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101
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92
Conference paper
26
Konferenzbeitrag
26
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19
Sammelwerk
19
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11
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9
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9
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9
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8
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7
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7
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6
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6
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6
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5
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5
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3
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3
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3
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2
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2
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1
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1
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1
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1
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English
3,497
German
202
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4
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2
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1
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Gierl, Heribert
27
Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
14
Pauwels, Koen
13
Bauer, Hans H.
12
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Sahni, Navdeep S.
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Phau, Ian
8
Smit, Edith G.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
92
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Journal of promotion management : JPM
62
Journal of advertising research
59
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
47
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Marketing : ZFP ; journal of research and management
25
Journal of current issues and research in advertising
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
International journal of sports marketing & sponsorship
15
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Source
All
ECONIS (ZBW)
3,682
EconStor
12
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
Showing
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1
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
Online advertising and privacy
Cornière, Alexandre de
;
De Nijs, Romain
-
2013
Persistent link: https://www.econbiz.de/10009732790
Saved in:
3
Advertising versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
4
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
5
The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012627857
Saved in:
6
Deconstructing persuasiveness of online hotel review platforms
Ajanovic, Edina
;
Çizel, Beykan
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
2/3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10012438172
Saved in:
7
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
8
How should search ads platform balance ads quality and quantity : comparison between business search and community search ads
Li, Xiaoling
;
Yan, Hui
;
Li, Xinjian
- In:
International journal of services technology and management
22
(
2016
)
6
,
pp. 331-347
Persistent link: https://www.econbiz.de/10011665160
Saved in:
9
Online advertising and privacy
Cornière, Alexandre de
;
De Nijs, Romain
- In:
The Rand journal of economics
47
(
2016
)
1
,
pp. 48-72
Persistent link: https://www.econbiz.de/10011665267
Saved in:
10
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
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