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External brand placement : the effects on game players' processing of an in-game brand

Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411

Persistent link: https://www.econbiz.de/10011305215

Effects of in-game virtual direct experience (VDE) on reactions to real-world brands

Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334

Persistent link: https://www.econbiz.de/10011305231

Usage and recall of FMCG brands by rural consumers and relevant facts

Sekhar, Savanam Chandra; Padmaja, R. - In: Journal of economics and business research 21 (2015) 1, pp. 108-125

Persistent link: https://www.econbiz.de/10011313288

The impact of brand personality on consumer responses to persuasion attempts

Guèvremont, Amélie; Grohmann, Bianca - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 518-530

Persistent link: https://www.econbiz.de/10009766383

Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage

Muehling, Darrel D.; Laczniak, Russell N.; Ehrich, … - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 229-246

Persistent link: https://www.econbiz.de/10009770222

The effect of "green" messages on brand purchase and brand rejection

Wheeler, Meagan; Sharp, Anne; Nenycz-Thiel, Magda - In: Australasian marketing journal 21 (2013) 2, pp. 105-110

Persistent link: https://www.econbiz.de/10009745860

Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … outcomes may be carried over to associated ads and brand judgments. This paper has also aligned social identity theory with the … integrated tradition of understanding gender. The results show that advertising has positive impact on brand judgment …

Persistent link: https://www.econbiz.de/10009712729

Consumer response to point of purchase advertising for local brands

Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E. - In: Journal of agricultural and applied economics 45 (2013) 2, pp. 229-242

Persistent link: https://www.econbiz.de/10009757133

From endorsement to celebrity co-branding : personality transfer

Ambroise, Laure; Pantin-Sohier, Gaëlle; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 273-285

Persistent link: https://www.econbiz.de/10010362940

Effects of advertising-evoked vicarious nostalgia on brand heritage

Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625

Persistent link: https://www.econbiz.de/10010233136