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Brand personality in sport : d...
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Werbewirkung
Brand image
11,225
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11,113
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7,169
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2,003
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829
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808
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Pelsmacker, Patrick de
10
Gierl, Heribert
9
Dens, Nathalie
8
Bauer, Hans H.
7
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
6
Roy, Subhadip
6
Breuer, Christoph
5
Esch, Franz-Rudolf
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Romaniuk, Jenni
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Mogaji, Emmanuel
4
Motta, Massimo
4
Mäder, Ralf
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
4
Pradhan, Debasis
4
Rempel, Jan Eric
4
Rosengren, Sara
4
Srinivasan, Shuba
4
Srivastava, R. K.
4
Usman, Osly
4
White, Katherine
4
Allan, David
3
Bauer, Brittney C.
3
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Journal of business research : JBR
46
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38
International journal of advertising : the quarterly review of marketing communications
31
The journal of product & brand management
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27
Psychology & marketing
22
Journal of advertising research
19
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of promotion management : innovations in planning and applied research
17
International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of marketing : EJM
14
International journal of sports marketing & sponsorship
14
Marketing letters : a journal of research in marketing
14
Marketing intelligence & planning
12
Asia Pacific journal of marketing and logistics
11
SpringerLink / Bücher
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Marketing : ZFP ; journal of research and management
10
International journal of hospitality management
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of the Academy of Marketing Science
7
Tourism management : research, policies, practice
7
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing research : JMR
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of sport management and marketing : IJSMM
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing
5
Young consumers : insight and ideas for responsible marketers
5
EuroMed journal of business
4
European Sport management quarterly : ESMQ
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ECONIS (ZBW)
1,063
USB Cologne (EcoSocSci)
3
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1
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
3
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
4
Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
Saved in:
5
Do endorsements by
sports
celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
6
The impact of brand-event fit in virtual advertising on
sport
television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
7
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
8
Investigating the different congruence effects on
sports
sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
9
Effects of brand congruity and game difficulty on gamers' response to advertising in
sport
video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
10
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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