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Werbewirkung
Consumer behaviour
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McAlister, Leigh
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
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2
The impacts of advertising assets and R&D assets on reducing bankruptcy risk
Jindal, Niket
;
McAlister, Leigh
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 555-572
Persistent link: https://www.econbiz.de/10011313061
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3
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
4
A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
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