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~subject:"Werbewirkung"
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Das große Buch der Kleinanzeig...
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Subject
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Werbewirkung
Werbung
13,774
Advertising
9,714
Advertising effects
3,825
Konsumentenverhalten
2,878
Consumer behaviour
2,872
Online-Marketing
1,785
Internet marketing
1,781
Theorie
1,424
Theory
1,393
Deutschland
1,081
USA
992
United States
840
Marketing
804
Markenführung
733
Brand management
729
Printwerbung
658
Print advertising
656
advertising
645
Marketingmanagement
644
Marketing management
625
Germany
576
Social Web
537
Social web
536
Preismanagement
481
Pricing strategy
481
Markenimage
453
Brand image
441
Markenartikel
426
Wettbewerb
411
Beispielsammlung
409
Zielgruppe
366
Target group
352
Brand
342
Werbewirtschaft
320
Werbepsychologie
316
Competition
309
Öffentlichkeitsarbeit
294
Psychology of advertising
287
Internet
284
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Online availability
All
Undetermined
1,710
Free
741
Type of publication
All
Article
2,881
Book / Working Paper
991
Journal
10
Type of publication (narrower categories)
All
Article in journal
2,714
Aufsatz in Zeitschrift
2,714
Aufsatz im Buch
166
Book section
166
Graue Literatur
142
Non-commercial literature
142
Working Paper
108
Arbeitspapier
107
Hochschulschrift
81
Thesis
45
Collection of articles of several authors
37
Sammelwerk
37
Konferenzschrift
16
Aufsatzsammlung
15
Conference paper
15
Konferenzbeitrag
15
Lehrbuch
13
Textbook
11
Bibliografie enthalten
9
Bibliography included
9
Reprint
8
Conference proceedings
7
Dissertation u.a. Prüfungsschriften
7
Collection of articles written by one author
5
Sammlung
5
Mehrbändiges Werk
4
Multi-volume publication
4
Case study
3
Fallstudie
3
Ratgeber
2
Article
1
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Company information
1
Doctoral Thesis
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
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Language
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English
3,693
German
183
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Gierl, Heribert
20
Pelsmacker, Patrick de
19
Eisend, Martin
18
Rosengren, Sara
18
Dahlén, Micael
16
Diehl, Sandra
16
Septianto, Felix
16
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Torres, Ivonne M.
13
Terlutter, Ralf
12
Dens, Nathalie
11
Mueller, Barbara
11
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Poels, Karolien
9
Smit, Edith G.
9
Weinberger, Marc G.
9
Wu, Linwan
9
Bellman, Steven
8
Campbell, Colin L.
8
Okazaki, Shintaro
8
Zúñiga, Miguel Ángel
8
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Institution
All
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
9
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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Published in...
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International journal of advertising : the review of marketing communications
157
International journal of advertising : the quarterly review of marketing communications
129
Journal of business research : JBR
118
Journal of advertising : official publication of the American Academy of Advertising
113
Journal of marketing communications
111
Journal of advertising research
102
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
40
Journal of current issues and research in advertising : JCIRA
40
European journal of marketing : EJM
35
Journal of retailing and consumer services
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Journal of current issues and research in advertising
24
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of international consumer marketing
23
Journal of advertising
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Global business review
12
Journal of consumer marketing
12
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Source
All
ECONIS (ZBW)
3,857
USB Cologne (EcoSocSci)
18
EconStor
3
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
Der Werbewert der Zeitungen und Zeitschriften
Riesco, Basilio
-
1964
Persistent link: https://www.econbiz.de/10000558263
Saved in:
2
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
3
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
4
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
5
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
6
The impact of the Great Recession on financial services advertising : an exploratory study
Swani, Kunal
;
Iyer, Easwar S.
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 170-186
Persistent link: https://www.econbiz.de/10011756720
Saved in:
7
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
8
Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum
;
Hovland, Roxanne W.
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
Saved in:
9
Why do advertisers use visual metaphors? : a pragmatic perspective
Djafarova, Elmira
- In:
The marketing review
16
(
2016
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10011642146
Saved in:
10
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
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